659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012.

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659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012. 260p. ; 19 cm x 13 cm ISBN : 978-81-7234-398-9 Price : Rs. 395.00 Keywords: advertising; agency Acc. No : 11251
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659.1SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012. 260p. ; 19 cm x 13 cmISBN : 978-81-7234-398-9Price : Rs. 395.00Keywords: advertising; agencyAcc. No : 11251Recommonded By : Kallol Das; Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda658HAR 12 : the elements of great managing/ by Rodd Wagner and James K. Harter. 1st ed. . New York: Gallup Pres, Y 2006. xvii, 237p. ; notes : 24 cm x 16 cmISBN : 978-1-59562-998-2Price : Rs. 1299.00Keywords: executive ability; management; employee engagement; materials and equipmentAcc. No : 11252Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda658.421BAG The elephant catchers : key lessons for breakthrough growth / by Subroto Bagchi. New Delhi: Hachette Book Publishing India, Y 2013. xii, 232p. ; 21 cm x 14 cmISBN : 978-93-5009-583-6Price : Rs. 499.00Keywords: biography; young business people; entrepreneurshipAcc. No : 11254Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda658.87IND (R)India business of fashion report 2013/ by Images Yearbook. Delhi: Images Multimedia Pvt. Ltd., Y 2013. 267p. ; 28 cm x 26 cmPrice : Rs. 1500.00Keywords: Indian apparel market; corporate houses in apparel retail; consumption trends; FDI policy impact; opportunity in private labels; luxury love affair; leadership; fashion business; smart garment; fashion bloggers; socio economic developmentAcc. No : 11257Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza; Rasananda Panda658.87MAL Malls of India 2013-16/ by Images. 6th ed. . Delhi: Images Multimedia Pvt. Ltd., Y 2013. 660p. ; 28 cm x 21 cmPrice : Rs. 2500.00Keywords: directory; malls; profit; trends; analysisAcc. No : 11258Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza659.1KES Advertising for people who don't like advertising/ by KesselsKramer. London: Laurence King Publishing Ltd., Y 2012. 239p. ; 25 cm x 18 cmISBN : 978-1-85669-825-2Price : Rs. 2172.56Keywords: directoryAcc. No : 11259Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza659.113WIL How 30 great ads were made from idea to campaign/ by Eliza Williams. London: Laurence King Publishing Ltd., Y 2012. 223p. ; ind. : 27 cm x 21 cmISBN : 978-1-85669-821-4Price : Rs. 2717.60Keywords: advertising campaigns; case studies; image; photograph; campaign; advertisingAcc. No : 11260Recommonded By : Subhash Tendle658.4063GOV Beyond the idea : simple, powerful rules for successful innovation/ by Vijay Govindarajan and Chris Trimble. London: Macmillan, Y 2013. xiv, 178p. ; app., ind. : 22 cm x 14 cmISBN : 978-1-4472-5227-6Price : Rs. 599.00Keywords: organizational change; management; small initiatives; repeatable innovation; build the team; divide the labor; create the plan; break down the hypothesisAcc. No : 11261Recommonded By : kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tenlde; Falguni Vasavada Oza; Rasananda Panda659.132ONE (R)One show designNew York: One Club Pubishing, Y 2009. Vol. 3, 274p. ; ind. : 30 cm x 23 cmISBN : 978-0-929837-41-3Price : Rs. 9840.00 (Set)Keywords: design; awardsAcc. No : 11264Recommonded By : Subhash Tendle659.13ONE (R)One show interactiveNew York: One Club Pubishing, Y 2009. 317p. ; ind. : 30 cm x 23 cmISBN : 978-0-929837-42-0Price : Rs. 9840.00 (Set)Keywords: advertis; awardsAcc. No : 11265Recommonded By : Subhash Tendle659.13ONE (R)The one show : advertising's best print, radio, tv, (with CD)New York: One Club Pubishing, Y 2009. Vol. 31, 390p. ; ind. : 30 cm x 23 cmISBN : 978-0-929837-40-6Price : Rs. 9840.00 (Set)Keywords: awards; advertising; print; tv commercial; outdoor; tradeAcc. No : 11266Recommonded By : Subhash Tendle658.8342SEL Customer sense : how the 5 senses influence buying behavior/ by Aradhna Krishna. New York: Palgrave Macmillan, Y 2013. xiii, 185p. ; notes, ind. : 24 cm x 16 cmISBN : 978-0-230-39626-5Price : Rs. 695.00Keywords: marketing; psychological aspects; consumer behavior; senses and sensation; vision; audition; smell; taste; touchAcc. No : 11268Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Rohit Trivedi; Falguni Vasavada Oza; Rasananda Panda658.403ROA Unfolding the napkin: the hands-on method for solving complex problems with simple pictures/ by Dan Roam. London: Penguin Books Ltd., Y 2009. xxxi, 286p. ; app., ind. : 25 cm x 20 cmISBN : 978-1-59184-319-1Price : Rs. 599.00Keywords: problem solving; audio-visual aids; management; looking; seeing; imagining; showingAcc. No : 11276Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza659.112509747109045CRA The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever/ by Andrew Cracknell. Philadelphia: Runnig Press, Y 2011. 224p. ; bib., ind. : 25 cm x 18 cmISBN : 978-0-7624-4090-0Price : Rs. 1499.00Keywords: advertising agencies; New York (State); history; 20th century; Madison Avenue; women of avenueAcc. No : 11279Recommonded By : Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada OzaFER Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y 2013. 352p. ; glos. : 25 cm x 33 cmPrice : Rs. 4000.00Keywords: liquor industry; alcohol; beverages; Indian beer binge; wine world; country liquor; imported wines and spirits; export; consumer concepts; market musingAcc. No : 11281Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza658.827KAH Global brand power : leveraging branding for long-term gowth/ by Barbara E. Kahn. Philadelphia: Wharton School, Y 2013. 125p. ; ind. : 22 cm x 14 cmISBN : 978-1-61363-026-6Price : Rs. 699.00Keywords: brand; experiential positioning; qualitative management; qualitative mathods; brand management; effective brand communicatiion; repositioning brandAcc. No : 11284Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza658.314KEL Creative confidence : unleashing the creative potential within us all/ by Tom Kelley and David Kelley. London: William Collins, Y 2013. xv, 288p. ; notes, ind. : 22 cm x 14 cmISBN : 978-0-00-751797-8Price : Rs. 599.00Keywords: creative ability in business; success in business; creative ability; success; business and economics; decision; making and problem solving; motivational; careers; general; disign thinking; planning to action; duty to passion; creatively confident groups; creative confidenceAcc. No : 11285Recommonded By : Kallol Das; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza658.816VOH Principles of pricing : an analytical approach/ by Rakesh V. Vohra and Lakshman Krishnamurthi. New York: Cambridge University Press, Y 2012. x, 250p. ; app., bib. : 23 cm x 16 cmISBN : 978-1-107-01065-9Price : Rs. 3280.00Keywords: marketing; pricing; buyer behaviour; estimating price response; uniform posted price; auctions; price discrimination; pricing and competitionAcc. No : 11289Recommonded By : Rohit Trivedi; Sreekumar Pillai; Kallol Das; Falguni Vasavada Oza; Rasananda Panda658.9136211RAM Hospital management: text and cases/ by K. V. Ramani. Noida: Pearson Education, Y 2013. xvii, 308p. ; ind. : 23 cm x 15 cmISBN : 978-81-317-9401-2Price : Rs. 480.00Keywords: public policy; health; hospitals; administration; hospital management; health sector; support system; services; case studies; case analysisAcc. No : 11290Recommonded By : Kallol Das658.848MOO Global marketing and advertising : understanding cultural paradoces/ by Marieke de Mooij. 4th ed. . California: Sage Publications, Inc., Y 2013. xx, 395p. ; app., ind. : 25 cm x 18 cmISBN : 978-1-4522-5717-4Price : Rs. 4460.80Keywords: target marketing; cross-cultural studies; advertising; consumer behaviour; global marketing communications; global branding; values and culture; researching; advertising appealsAcc. No : 11291Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Subhash Tendle; Falguni Vasavada Oza658.827MAT The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world/ by Rick Mathieson. New York: AMACOM, Y 2010. xxii, 282p. ; ref., notes, ind. : 24 cm x 16 cmISBN : 978-0-8144-1572-6Price : Rs. 1636.72Keywords: branding; marketing; internet marketing; branded entertaimentAcc. No : 11301Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza658.4052GOL Red-hot sales negotiation : everything you need to know to close deals, build relationships, and create win/win outcomes/ by Paul S. Goldner and Peter McKeon. New York: AMACOM, Y 2007. xi, 210p. ; ind. : 23 cm x 15 cmISBN : 978-0-8144-7354-2-6Price : Rs. 1111.92Keywords: selling; negotiation in business; deals; negotiation science; power communication strategiesAcc. No : 11302Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada OzaS658.812PAY Strategic customer management : integrating relationship marketing and CRM/ by Adrian Payne and Pennie Frow. New Delhi: Cambridge University Press, Y 2013. xvi, 529p. ; bib. : 24 cm x 19 cmISBN : 978-1-107-68732-5Price : Rs. 595.00Keywords: customer relation; management; strategic management; relationship marketing; customer relationship management; strategic customer managementAcc. No : 11303Recommonded By : Kallol Das; Keval Kumar; Pradeep Krisnatray; Mini Mathur; Falguni Vasavada OzaS650.1OCO Stats and curiosities : from Harvard business reviews/ written and edited by Andrew O'Connell. Boston: Harvard Business Review Press, Y 2013. viii, 213p. ; ref. : 16 cm x 11 cmISBN : 978-1-4221-9631-1Price : Rs. 395.00Keywords: success in business; selling; gender gap; economic realities; behaviour; America the statistics; economic realitiesAcc. No : 11304Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada OzaS658.812BHO Customer relationship management : a theory and practice to manage and their customers/ by Shradha M. Bhome and Amatpreet Singh Ghura. Mumbai: International Book House, Y 2014. xxxiv, 268p. ; bib. : 24 cm x 19 cmISBN : 978-93-81335-96-3Price : Rs. 325.00Keywords: management; customer relationship; market research; implimenting CRM; customer response; customer acquisition; customer loyalti; customer satisfaction; customer retention; data miningAcc. No : 11305Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada OzaS658.87WEL The retail handbook : helping you achieve your potential in retail/ by Antony Welfare ; foreword by Roger Best. Mumbai: Jaico Publishing House, Y 2013. xviii, 187p. ; 23 cm x 16 cmISBN : 978-81-8495-503-3Price : Rs. 299.00Keywords: retail trade; management; handbooks; manuals; consumers; customer; product; brand; customer service; etail and social mediaAcc. No : 11306Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada OzaS658.4092BUS Business analysis and leadership : influencing change/ edited by Penny Pullan and James Archer. London: Kogan Page, Y 2013. xxi, 265p. ; ind. : 23 cm x 16 cmISBN : 978-0-7494-6862-0Price : Rs. 995.00Keywords: business planning; organizational change; management; leadership; business analysis; communication for success; stakeholders; visual thinking; knowledge sharing; leadership; best practiceAcc. No : 11307Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda PandaS658.8MCD The complete marketer : 60 essential concepts for marketing excellence/ by Malcolm McDonald and Mike Meldrum. London: Kogan Page Limited, Y 2013. xiii, 322p. ; ind. : 23 cm x 16 cmISBN : 978-0-7494-6676-3Price : Rs. 1295.00Keywords: marketing; customer retention strategies; industrial products; trade; global marketing; digital ae; social media; mobile marketing; understanding customers; buying customers; construting SWOT; marketing mix; pricing strategies; advertising; channel strategy; budgeting for marketingAcc. No : 11308Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada OzaS658.80019NEU Neuromarketing in action : how to talk and sell to the brain/ by Pratik M Georges, Anne-Sophie, Bayle-Tourtoulou and Michel Badoc. London: Kogan Page, Y 2014. ix, 270p. ; ref., ind. : 23 cm x 16 cmISBN : 978-0-7494-6927-6Price : Rs. 995.00Keywords: neuromarketing; art of selling to the brain; brains managers and employees; methods; communication with customer brain; understanding human intelligenceAcc. No : 11309Recommonded By : Rohit Trivedi; Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda PandaS658.80019GEO Pricing for profit : how to develop a powerful pricing strategy for your business/ by Peter Hill. London: Kogan Page, Y 2013. xi, 261p. ; ind. : 23 cm x 16 cmISBN : 978-0-7494-6767-8Price : Rs. 995.00Keywords: pricing; understanding value versus cost; packaging higher prices; discounting; price properlyAcc. No : 11310Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda PandaS658.5MAN Sustainable logistics and supply chain management : principles and practices for sustainable operations and management/ by David B Grant, Alexander Trautrims and Chee Yew Wong. London: Kogan Page, Y 2013. xii, 240p. ; ref., ind. : 23 cm x 16 cmISBN : 978-0-7494-6866-8Price : Rs. 995.00Keywords: business logistic; production management; supply chain management; product design; logistics and suppy chain management; freight transport; product design; corporate social responsibilityAcc. No : 11311Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda PandaS658.872MIL Instagram power: build your brand and reach more customers with the power of pictures/ by Jason G. Miles. New Delhi: Tata McGraw Hill, Y 2014. xx, 232p. ; ind. : 23 cm x 15 cmISBN : 978-93-5134-482-7Price : Rs. 425.00Keywords: internet marketing; social media; marketing; branding; mobile native; marketing on istagram; social network; branding on instagram; multistep campaigns; social strategy; local marketingAcc. No : 11313Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada OzaS658.872GRE Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment/ by Eric Greenberg and Alexander Kates. New Dilhi: McGraw Hill Education (India) Private Limited, Y 2014. xii, 352p. ; ind. : 23 cm x 15 cmISBN : 978-93-5134-481-0Price : Rs. 725.00Keywords: internet marketing; marketing; digital paradigm; marketing strategies; search marketing; mobile marketing; video marketing; social media; digital leadership principlesAcc. No : 11315Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada OzaS658.4083DAV Eco-Business : A Big-Brand Takeover of Sustainability/ by Peter Dauvergne and Jane Lister. Cambridge: The MIT Press, Y 2013. x, 194p. ; notes, ind. : 21 cm x 14 cmISBN : 978-0-262-01876-0Price : Rs. 1636.72Keywords: sustainable development; environmental aspects; branding; marketing; big brand sustainability; supply chai powerAcc. No : 11318Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada OzaS658.8102ZOL Sales force design for strategic advantage/ by Adris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer. New York: Palgrave Macmillan, Y 2013. xix, 380p. ; ind. : 24 cm x 16 cmISBN : 978-1-4039-0305-1Price : Rs. 4682.70Keywords: sales management; sales personnel; strategic planning; market strategy; managing change; selling organization; sales strategy; sales roles; sales territory alignmentAcc. No : 11320Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada OzaS651.7DUT Business communication/ by Suparna Dutta. New Delhi: PHI Learning, Y 2013. xxiv, 614p. ; glos., ind. : 28 cm x 22 cmISBN : 978-81-203-4818-9Price : Rs. 275.00Keywords: communication; basic skills; non verbal communication; third dimension; society; cross cultural communicationAcc. No : 11321Recommonded By : Keval Kumar; Mini MathurS658.8342SOL Consumer behavior : buying, having, and being/ by Michael R. Solomon. 10th ed. . Delhi: PHI Learning, Y 2013. xxiv, 614p. ; glos., ind. : 28 cm x 22 cmISBN : 978-81-203-4698-7Price : Rs. 725.00Keywords: consumer behavior; marketplace; motivation; personality; psychographics; attitudes; persuasion; decision making; social media; cultureAcc. No : 11322Recommonded By : Rajneesh Krishna; Falguni Vasavada OzaSMAN Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra Mangal. New Delhi: PHI Learning Private Limted, Y 2013. xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cmISBN : 978-81-203-4808-0Price : Rs. 525.00Keywords: research; research methodology; behavioural science; historical research; development research; design; quasi experimental research; ex post facto research; ethnographic research; case study; docimentary analysis research; research problem; hypotheses; sampling; data collection; writing research paperAcc. No : 11324Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada OzaS658.827BUL Brand journalism/ by Andy Bull. Oxon: Routledge, Y 2013. ix, 277p. ; ind. : 23 cm x 15 cmISBN : 978-0-415-63810-4Price : Rs. 2721.14Keywords: branding; marketing; advertising; brand journalism strategy; social media monitoring; webinarsAcc. No : 11332Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Keval KumarS658.802BAR CRM : the foundation of contemporary marketing strategy/ by Roger J. Baran and Robert Galka. New York: Routledge, Y 2014. ix, 393p. ; notes, ind. : 24 cm x 18 cmISBN : 978-0-415-89657-3Price : Rs. 595.00Keywords: relationship marketing; customer relations; management; history; organisation; data management; customer data development; marketing strategy; CRM evaluationAcc. No : 11333Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada OzaS658.421ENT The entrepreneur's choice : cases on family business in India/ edited by C. Gopalkrishnan. New Delhi: Routledge, Y 2014. xx, 305p. ; ind. : 22 cm x 15 cmISBN : 978-0-415-63567-7Price : Rs. 695.00Keywords: entrepreneur; family business; case studies; strategy; environmental analysis; resources analysis; strategy evaluationAcc. No : 11335Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada OzaS658.83ESS The essentials of marketing research/ by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon. 3rd ed. . New York: Routledge, Y 2013. x, 362p. ; notes, ind. : 24 cm x 17 cmISBN : 978-0-415-89928-4Price : Rs. 495.00Keywords: marketing research; case studies; secondary data; research design; data collection; sampling; data analysis; reportingAcc. No : 11336Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada OzaS303.482GLO The global intercultural communication reader/ by Molefi Kete Asante, Yoshitaka Miike and Jing Yin. 2nd ed. . New York: Routledge, Y 2014. xiii, 586p. ; app., ind. : 25 cm x 18 cmISBN : 978-0-415-52146-8Price : Rs. 4354.91Keywords: intercultural communication; emergence; intercultural communication; cross cultural; multiculturalismAcc. No : 11338Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada OzaS338.4791PAR Heritage tourism/ by Hyung yu Park. New York: Routledge, Y 2014. xi, 251p. ; ref., ind. : 25 cm x 18 cmISBN : 978-0-415-59583-4Price : Rs. 2721.41Keywords: heritage tourism; supply and demand; nation and identity; heritage marketingAcc. No : 11339Recommonded By : Keval Kumar; Sreekumar PillaiS659KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying/ by Helen Katz. 5th ed. . New York: Routledge, Y 2014. xii, 232p. ; app. ind. : 23 cm x 15 cmISBN : 978-0-415-85671-3Price : Rs. 3483.71Keywords: advertising media planning; mass media and business; marketing channels; optimal media objectives; exploring the media; creating the plan; media buys; media planAcc. No : 11341Recommonded By : Harmony Siganporia; Keval KumarS658.8PRO Promotional culture and convergence : markets, methods, media/ edited by Helen Powell. Ne
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