Case Study on Boutique Hotels

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Case study on boutique hotels Click to edit Master subtitle style 5/4/12 BOUTIQUE HOTELS Ø North America & United kingdom luxurious or unique hotel environments 1980s in major cities like London, New York, and San Francisco Ø Ø 5/4/12 MARKET SEGMENTATION  Market Segmentation is subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as marketing target with to be reached with distinct marketing mix 5/4/12 MARKET SEGMENTATION  Ge
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  5/4/12   Click to edit Master subtitle style Case study on boutiquehotels  5/4/12   BOUTIQUE HOTELS Ø North America & United kingdom Ø luxurious or unique hotel environments Ø 1980s in major cities like London, New York, and San Francisco  5/4/12   MARKET SEGMENTATION Market Segmentation is subdividing of market into homogeneous sub-set of customers, where any subset may conceivably beselected as marketing target with to be reachedwith distinct marketing mix   5/4/12   MARKET SEGMENTATION Geographic classification:urban and metro cities § Demographic classification:age: above 25income: middle or upper leveloccupation: business and professionals
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