CIM Humber Marketing Careers Event Presentation #5 Sarah-Lee Neesam

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Presentation series from the Humber CIM event on 'How to Develop a Successful Marketing Career'. We heard from different speakers giving their advice on how to develop their careers to the next level. Leading marketing recruitment consultant Sarah-Lee Nessam discusses the challenges and opportunities in marketing as well as tips to secure the career you really want.
  • 1. CIM Humber Event Marketing Careers #5 SARAH-LEE NEESAM “Marketing Careers in 2019 and the future”
  • 2. Marketing Careers in 2019 and the future Presented by Sarah-Lee Neesam Director of Elevation Marketing
  • 3. Sarah-Lee is the Director of Elevation Recruitment Group, a member of the Senior Management Team. She is also the brand lead for Elevation’s internal marketing team. Qualifications • CIM Affiliate & CIM Board Member • Degree: Media, Communications & Cultural Studies After university, Sarah-Lee worked in both in-house marketing and agency, followed by a successful career as senior account manager in a large marketing agency. Sarah-Lee then moved into recruitment where she started her career at a global recruitment firm as manager of Marketing and Technical Sales Recruitment. Following this, in 2012, Sarah-Lee joined Elevation Recruitment Group as board director.
  • 4. Marketing Trends The Future… Internal Communications Customer Retention Digital Full Mix Marketing Analytics Inhouse vs Agency Big Data Cost Efficient SEO /PPC Acquisition & Retention E-Commerce / Digital Focus Graphic Design Internal Communications Personalisation Experience Marketing Free Digital Development Web Design PR & Communications Content Management Marketing Executives / Interns Cost Heavy Direct Marketing Customer Communications CRM Development Marketing Insight / Analysis Category Management 2006 – 2009 2010 – 2013 2014 – 2018 The Future
  • 5. The effects of the changing economic society on Marketing Changes in the perception of marketing at Board level The requirement for commercial marketing professionals Proven maths skills to review ROI (return on investment) Review of figures i.e. CPA (cost per acquisition) CPL (cost per lead) Google Analytics, Social Analytics, Customer Segmentation Education – CIM (Chartered Institute of Marketing), Google Courses etc. Experience is key for graduates
  • 6. Roles within Marketing Off line Marketing Full Mix Marketing Account Handlers Client Services Product Marketing Category Marketing Brand Marketing Retail Marketing Trade Marketing PR Internal Communications Media Relations Market Research CRM Graphic Design Photography / Studio Online Marketing Online Marketing E-Commerce Account Handlers SEO PPC Online Analytics Web Content E-Marketing Social Media Web Design Affiliates Front-end Web Development Online PR Online Merchandising UX / User Experience
  • 7. Biggest skills gaps • Analytics and big data • Business and Marketing Strategy • SEO • Digital Advertising and Optimisation • Changing Technology • Basic web development • User experience and user journeys
  • 8. Interview Techniques • Study the company • Dress Code and Appearance • Know your CV • Study the job description • Build rapport • Eye contact & body language • Display your skills with concrete examples • Remain Positive • Prepare Questions • Feedback
  • 9. Career Plan Research is key in all marketing campaigns you do. The same applies to your career. Review what you want, now research! Know the market you are targeting – key employers, key players, potential threats future opportunities i.e bre Find out the key requirements for the role you want. Research the study options available in your area Use the tools available to you to gain as much insight into how to reach your end goal and what small steps are required to get there i.e LinkedIn ( other peoples profiles / career paths), mentors, managers / directors internally, networking groups, peers. Promotions – what are you ambitions, personal development, professional development, management (peop process) – how to get a promotion – is this internal opportunities or external opportunities
  • 10. Any Questions Key contact: Sarah-Lee Neesam Director Email: For more information please visit: South Yorkshire West Yorkshire 01709 723 248 01924 635007
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