Creativity and Entrepreneurship in Media/Communication (CMNS 458 Information Technology Project Groups)

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This course will explore the nature of creativity and its application in a business/entrepreneurial setting within a media/communication/creative industries context. A broad theoretical understanding of the nature of creativity will be explored along
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    1 SCHOOL OF COMMUNICATION Creativity, Entrepreneurship and Media/Communication (Information Technology Project Groups)   CMNS 458-4, E300 Spring 2015, Thursday 5:30-9:20pm, HC 1415 Instructor: David Newman Email : dbnewman@sfu.ca Office hours : By appointment if outside of class time Office : during class HC1415 Coaching:  Thursday, appointments beginning 7:30 to 9:30 Ð HC 1535; Monday, beginning at 1:45pm Ð HC 101 Or by appointment   Course Overview: This course will explore the nature of creativity and its application in a business/ entrepreneurial setting within a media/communication/creative industries context. A broad theoretical understanding of the nature of creativity will be explored along with an introduction to entrepreneurship. The core of the course will be focused on the research and development of a business plan for either a start-up business or a creative project. The course is project-based with the expectation that you will be responsible for your own learning. The class will be comprise a mixture of lectures, guest speakers, workshops and group coaching sessions. Although most classes will be in Harbour Centre on Thursday evenings, there may be the occasional field trip, possibly on a different day of the week. The focus of the course will be around the research for and development of a business plan for either a new business or a creative project, ideally within or connected to the media/communication/ creative industries or with a media/communication element. Learning Objectives: By the end of the course you will have demonstrated an understanding of and knowledge of the process of developing a business plan. This will be demonstrated through your major project, submission of a business plan and documentation of the research undertaken to support the plan. Over the process of the course you can expect to: ¥   Gain skills/knowledge to create own business or creative project or to freelance ¥   Explore and understand creativity and some of the theories of creativity ¥   Learn a range of techniques and skills to release and enhance creativity and creative problem-solving - a tool kit of creativity techniques ¥   Be inspired by a range of guest speakers who are entrepreneurs themselves ¥   Develop a business plan for a business or creative project ¥   Be introduced to some of the resources available to assist in the creation of a small business in Vancouver Course assessment   Participation during classes/guest speakers 10% Reading/speaker reflection journal on Canvas (due weekly) 20% Business plan with accompanying research (due April 16 th ) 70%    2 Course readings:   There are no SET readings or texts for the course beyond the Ranci•re chapter, which is available on Canvas and should be read ahead of the first class. At the end of this document is a list of suggested books, many of which are on reserve in the SFU Belzberg Library. There is the expectation that you will be reading on a regular and consistent basis resources of value to your interests related to the course and for your business plan. Critical comment and reflection on at least two chapters/articles a week is expected as part of your reading journal (or one if you provide an entry reflecting on a guest speaker). You are, however, strongly recommended to consult (or buy) the following books: ¥   Timothy Clark, Alexander Osterwalder and Yves Pigneur (2012). Business Model You: A One-Page Method for Reinventing Your Career   or Business Model Generation  (2010) ¥   Chris Guillebeau (2012). The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a Future . ¥   Michael Port (2010), Book Yourself Solid (2 nd  ed.) or the illustrated 2013 edition Practical and administrative details Instructor Office Hours : If you want to see me outside of class hours or coaching appointments, email me to set up an alternative time. Generally I will be at the Harbour Centre campus on Mondays (day) and Thursday evenings. I have office hours on the Burnaby campus on Wednesday afternoons. Class time and breaks: Classes begin at 5:30pm with an informal time of videos, practice pitches of business ideas, introduction to creativity tools, and general discussion and networking. You are welcome to bring food in to eat during this time. However, in respect for our guest speakers, you are asked to be present in HC 1415 and have finished eating by 6pm, when the formal part of class will begin. Ninety minutes has been set aside for guest speakers each evening. They have been asked to present and lead discussion for sixty to ninety minutes. You are expected to ask questions and have discussions with the guest speakers. They want to share their knowledge and experiences with you. From 7:30pm onwards there will be group coaching (beginning week of January 26) in HC 1535. HC 1415 will continue to be available until 9:20pm for groups to meet. On April 13 th , the formal part of class will begin at 5:30pm to enable us to get through all of the presentations that evening (with a 15 minute break part-way through). Canvas: Copies of lecture slides, hand-outs, announcements and other useful resource information will all be available on the class site on Canvas. There is also a forum on Canvas for discussions with your colleagues. Coaching:  Beginning in the Week of January 26, the instructor will hold group business coaching sessions (30-45 minutes each) following the guest speaker on Thursday evenings, and on Monday afternoons, or by appointment. Bookings will be made via the calendar on Canvas. Your group will be expected to meet with the instructor once every two weeks. Further expectations of the coaching sessions will be discussed in your first session.    3 Reading/speaker reflection journal   (20%)   You are expected to read at least two chapters/articles a week that you find interesting or relevant to your needs. Based on these readings, you will keep an online journal of your reflections and thoughts on the readings, along with any critical comments and questions that arise as a result. There will be a discussion thread on Canvas each week where you will contribute your reflections and entries. Each entry will begin with the bibliographic details for that specific entry, and be in the region of 200-300 words. These reflections should ideally be completed by Sunday evening each week. Podcasts or audiobooks will also be acceptable for this. You may also write a reflection on the presentations of the guest speakers, and this will count as one of your entries for a particular week. Be aware that your reflections may inspire and guide reading selections for other members of the class, so provide sufficient detail to guide your colleagues. Business Plan - Group   (70%)   As a group, you will research and write a full business proposal to a level suitable for applying for funding. Your final submission (hard copy) will include as an appendix or accompanying materials a detailed account of the research undertaken to support your research plan. Each individual in the group is expected to devote approximately 90 hours (or more) in the group meetings, research, development and writing of the proposal. Division of responsibilities and workload will be agreed upon within the group, and should be evenly shared. Peer evaluation of contribution will be part of the final grade. Final presentation: you will make a final presentation of your business plan in class on April 9 th . Presentation Ð April 9 th  (beginning at 5:30pm until 9:45pm) 10% Written Business Plan with accompanying documentation of research as an appendix 50% (submitted to Office of Lifelong Learning HC 2300 by 4pm April 16 th ) Peer evaluation 10% Presentation : This should be a professional level presentation. You will need to identify at the beginning you your audience for the presentation is. If you are requiring funding, assume this is to potential funders. If you donÕt require funding, then identify who you would be pitching to and why. It is possible we may have one or more visitors from outside the course present to listen to the presentations and help evaluate the business ideas. You may use a maximum of 10 minutes to present, with 5 minutes of questions following. Written Business Plan: You are expected to put together a full business plan following the structure commonly suggested in most books on business plans (or the guide on the BDC website). The length of the plan will depend on the number of people in the group and complexity of the project. Similar to the presentation, your written business plan needs to be presented as a professional piece of    4 work. It is recommended that you have one person collate and edit it at the end to ensure a consistency in language. Include a table of contents at the beginning. Proofreading is also essential as grades will be deducted for sloppy work. In addition to the business plan materials itself, you will provide an appendix of all of your supporting research materials, the basis of your assumptions, the Business Plan Canvas (if you used this in your development work) and a reference list. The Written Business Plan will be available for you to pick up after being graded. Comments will be provided on a separate sheet of paper in the event you wish to use this for a real presentation. Vancity will be the guest speakers on March 12 th  and will be discussing the attributes they look for in business proposals. Vancity offers a Micro-loan Programme for entrepreneurs that may be of interest to some of the groups. Peer evaluation : 10% will be reserved for a peer evaluation of the contribution of each person in the group (including yourself). This will be undertaken online and will be confidential. Business Plan Ð Individual (ÔSolopreneurÕ)   (70%)   Research and write a full business proposal. Although it isnÕt anticipated that it will be as indepth or detailed as the group business plans, it should still be comprehensive and have sufficient detail for a funder (if appropriate) or other target audience. Presentation Ð April 9 th  10% Written Business Plan 60% with accompanying documentation of research as an appendix (submitted to Office of Lifelong Learning HC 2300 by 4pm April 16 th ) Presentation : This should be a professional level presentation. You will need to identify at the beginning you your audience for the presentation is. If you are requiring funding, assume this is to potential funders. If you donÕt require funding, then identify who you would be pitching to and why. It is possible we may have one or more visitors from outside the course present to listen to the presentations and help evaluate the business ideas. You may use a maximum of 10 minutes to present, with 5 minutes of questions following. Written Business Plan: You are expected to put together a full business plan following the structure commonly suggested in most books on business plans (or the guide on the BDC website). The requirements are similar to that of the group presentations, although allowance will be made for the fact that you are doing it on your own. You are allowed to seek outside assistance in the creation of the plan, however, should note the extent of outside contributions in the appendix of the plan. Similar to the presentation, your written business plan needs to be presented as a professional piece of work. It is recommended that you have one person collate and edit it at the end to ensure a consistency in language. Proofreading is also essential as grades will be deducted for sloppy work.    5 In addition to the business plan materials itself, you will provide an appendix of all of your supporting research materials, the basis of your assumptions, the Business Plan Canvas (if you used this in your development work) and a reference list. The Written Business Plan will be available for you to pick up after being graded. Comments will be provided on a separate sheet of paper (or on post-it notes) in the event you wish to use your materials for a real presentation. Business Plan sections   Use this list as an indication of what might be included. Your group may depart from this if some sections are of no or lesser relevance to your business, or there might be other sections that are relevant to your specific business. However, this should give you a general idea of the coverage needed. You should be consulting with sources specifically outlining how to develop a business plan (some of which are linked on Canvas). ¥   Cover page and table of contents o   Cover should have a minimum of the name of your business, logo if you have one, and contact details ¥   Executive summary o   Concise summary of the key points and information in the document o   May include your mission statement, but should include the industry and market environment, the specific business opportunity you are addressing, the key strategies and differentiators that will ensure your success, the anticipated financial reward (where appropriate), the key management team, and what exactly is being requested from the reader ¥   Business description o   What exactly is your business, your business structure, business name and who are the markets it will serve ¥   Business environment analysis o   Demonstrate you understand the business environment you are operating in and the business opportunities it provides ¥   Industry background o   Provide detail as to the size and composition within the industry, along with the current trends ¥   Competitive analysis o   Identify who your competitors are along with how you plan to differentiate yourself from your competitors. o   May include a SWOT analysis ¥   Market analysis o   Identify exactly who your market is and quantify the potential size o   What is the specific value proposition you are offering and why they need you to fill that market need o   You may want to include a persona of potential members of your market in here ¥   Marketing and communication plan o   Outline your plan to reach and persuade your various markets and stakeholders
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