Digital Innovations & Updates - September '19

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1. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced.…
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  • 1. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced. DigitalInnovations&Updates
  • 2. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. FacebookUpdates • Customized video feeds • Updated Interface Prioritizes Community & Stories • Facebook Posts in Messenger Stories • Facebook Ads in search • IGTV Integration with FB Watch • Updated Interface Prioritizes Community & Stories
  • 3. CustomizedVideoFeedAds • FB allows video ad placements in Suggested Video and Facebook Watch feeds and advertisers can insert their video in users’ Suggested Video and Facebook Watch feeds • The video advertisement appears in between auto-played videos from independent content creators
  • 4. UpdatedInterfacePrioritizes Community&Stories • The mobile app has already rolled out for most users, and the desktop site is slowly being rolled out over the next few months • This feature is prioritizing Stories, groups, and events now more than ever before
  • 5. FacebookPostsinMessengerStories • Currently, advertisers can use their existing posts to create an ad for Facebook Stories in Ads Manager • The only drawback to this capability is user engagement. If potential customers don’t click on the Stories icon, they won’t see the advertisement
  • 6. FacebookAdsinSearch When a potential client enters a relevant phrase or keyword, related advertisements are displayed alongside other results
  • 7. InstagramIGTVIntegrationwith FacebookWatch Users can post to both platforms simultaneously by switching on the “make visible on Facebook” toggle button (To be out soon)
  • 8. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. InstagramUpdates 1. Ad Placements open in Explore Section 2. Instagram Music, India Launch 3. Allows to create & publish AR effects 4. Facebook Creator Studio to allow scheduling Instagram posts
  • 9. Adplacement open in Explore Section • An opportunity to be part of what's culturally relevant and trending while reaching new audiences who are looking to discover something new • Advertisers can easily extend their campaigns using automatic placements with a simple opt-in to reach audiences in Explore
  • 10. InstagramMusicfinallymadeitsdebut inIndia The feature will be available on both Android and iOS devices following an update of the application
  • 11. Instagramnowletsanyonecreate& publishAREffects Spark AR effects on Instagram can now be created and published by anyone, as their public beta on Instagram kicks off
  • 12. FacebookCreatorStudiotoallow schedulingInstagramposts In a bid to make Instagram and IGTV more creator-friendly, Facebook Creator Studio will now let you schedule Instagram posts
  • 13. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. YouTubeUpdates 1. Changes to Data Collection and Ad Targeting on Videos 2. YouTube Fashion Portal
  • 14. AnnouncesChangestoDataCollection andAdTargetingonVideosAimedat Children • Brands looking to reach younger users will not have access to the same levels of data they've had up till now, while for creators, losing notifications will likely be a blow to their awareness efforts • In order to identify content made for kids, creators will be required to classify their content (in categories) • Machine learning will be used to find videos that target young audiences
  • 15. YouTubeFashion,adestinationforstyle contentonYouTube;it’llfeatureoriginal contentfromtheindustry(TBDinIndia) The new hub, YouTube Fashion, internally being called “slash fashion”, will also feature videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands
  • 16. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. Wecreateda Schbang! • We used Instagram creatively to engage with our brands’ followers’ • Some topical content for brands also created a Schbang across digital • Along with high engagements on social platforms, these posts were featured in the top Advertising & Marketing portals too
  • 17. Interactive3DPosts For Bodycraft Clinic, which provides a laser hair reduction service A fresh thought by Crompton using 3D videos
  • 18. Innovative3DPosts 3D Posts as part of the ‘For Every Mom Moment’ Campaign using the Instagram wireframe
  • 19. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced. ARFilter An activation for the Barbie60 Campaign where various Barbie AR Filters were created for different professions, that got a lot of User Generated Content
  • 20. TopicalContent Nature’s Basket fueling the Fit India Movement
  • 21. TopicalContent A festive post for Nivea India on Janmashthami that received a lot of engagement
  • 22. TopicalContent A smart post for Syska to celebrate sisters on Rakhsha Bandhan
  • 23. TopicalContent Some of our brands grabbing the opportunity on the I-phone 11 roll out day
  • 24. InnovativeInstagramContent A smart use of Instagram’s Tap feature to celebrate Fevicol’s 60th anniversary
  • 25. TrendingMoment When Rahul Bose bought bananas, a lot of brands went bananas, and so did we!
  • 26. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. OtherDigitalMedia Updates • Twitter allows rearranging photos while writing a tweet via drag and drop • LinkedIn introduces auto-generation of image alt-text • LinkedIn announces Insights and Research for Success Hub • Google Shopping • Google Discovery Ads • Frictionless Mobile Experiences
  • 27. Twitterallowsrearrangingphotos whilewritingatweetviadraganddrop Twitter launches a new feature letting you rearrange photos in a tweet in the desired order. The much-awaited drag and drop feature is finally here
  • 28. LinkedInintroducesauto-generationof imagealt-text LinkedIn now automatically adds alt-text to images that don’t have it and will alert you if alt-text has been assigned
  • 29. LinkedInannouncesInsightsand ResearchforSuccessHub LinkedIn has launched Insights and Research page within Success Hub for Marketers to aid you strengthen your social media marketing strategy
  • 30. GoogleShopping Shoppers will have a personalized homepage on the Shopping tab where they can filter based on features they care about and brands they love, read reviews and even watch videos about the products.
  • 31. GoogleDiscoveryads New way to reach people across Google properties in the moments when they’re open to discovering your products and services.
  • 32. FrictionlessMobileExperiencesbyGoogle App users will be taken directly from their Search, Display and Shopping ads directly to the relevant page in their mobile app, if they have the app already installed
  • 33. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced. ThankYou
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