Email Optimization and Tracking

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Email Optimization and Tracking. Amy Eaton, Training and Development Manager, PracticeMatch. Email Optimization. Email Optimization Speak to Your Audience Promote Your Appearance at Conferences Increase Deliverability Follow-Up Communicate, Don’t Inundate. Optimization.
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Email Optimization and TrackingAmy Eaton, Training and Development Manager, PracticeMatchEmail Optimization
  • Email Optimization
  • Speak to Your Audience
  • Promote Your Appearance at Conferences
  • Increase Deliverability
  • Follow-Up
  • Communicate, Don’t Inundate
  • OptimizationOptimization: an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.as defined by Merriam-WebsterEmail OptimizationGenerate the best possible response ratesGet the most “bang for your buck”Effectively convey your messageReceive a return on investment Look professionalLife of a Physician RecruiterLife of a Physician RecruiterFriend ● Go-To Person ● Sounding BoardLife of a Physician RecruiterEmail Optimization
  • Email Optimization
  • Speak to Your Audience
  • Email OptimizationDear Dr. Anderson,My name is Rachel Reliable, a physician recruiter for ACME Hospital. I obtained your information through your profile in the PracticeMatch database and thought you may be interested in hearing about one of our opportunities. ACME Hospital is a 450-bed facility located in San Diego. We are known for (insert details here). We are currently seeking a BC/BE Internal Medicine physician to join our group and serve a patient base of 150,000. The physician who fills this position will see patients along with the other two physicians in the group. The position will be a 7 on/7 off schedule with 12 hour shifts and no call. We offer a competitive salary and can be eligible for productivity bonuses. Partnership track after two years. We offer four weeks paid vacation. Medical and dental is paid for. We are located in San Diego, just miles away from the beach, with beautiful year-round weather, home of the most picturesque golf courses, and of course Sea World. We have highly accredited school systems and universities.Thank you,RachelEmail OptimizationACME Hospital is seeking a highly motivated BE/BC Pediatrician for a Hospitalist opportunity on the west side of Cleveland.  ACME Hospital features a 18+ room Pediatrics Unit.  Our medical staff includes an ever-increasing number of pediatric sub-specialists to support all of our children's services, including surgery, anesthesia, neurology, gastroenterology, orthopedic surgery, infectious disease, and developmental services, as well as child-life specialist support.  Our pediatric hospitalist program is available in-house 24-7 and provides some critical care level services.  No C- section or delivery coverage is required; 24 hour shift coverage is not required.  Significant support is also in place to maintain an excellent quality of life balance.Qualifications: - BE/BC Pediatrician - Excellent communication skills, hardworking, and dedicated to delivering high quality patient care - Consistent and consecutive employment or training historyACME Hospital is one of the area’s largest multi-specialty medical groups, including more than 400 primary care and specialty physicians, as well as nurse practitioners and physician assistants, in more than 100 locations across central Indiana. ACME Hospital is part of HealthNet, which is ranked among the nation’s most integrated healthcare networks and includes specialty and acute care hospitals, health pavilions, surgery centers, home care, MedChecks, behavioral health and employer health services. ACME Hospital is dedicated to putting patients first, providing a full continuum of care that is easy for patients to use.About Cleveland With an appealing blend of big-city amenities, cosmopolitan style, small-town affordability and communities which boast top notch school systems, the Cleveland area is consistently ranked nationally among the best places to live. Ohio is also consistently ranked one of the top 5 physician friendly states.Email OptimizationMy name is Rachel Reliable and I am a phyisician recruiter for West County Internal Medicine and thought you might be interested in one of our opportunities located in St. Louis MO in a brand new facility with state-of-the-art equipment and ERM.Email Optimization
  • ACME Hospital is seeking a BC/BEcardologist to join a group nationallyrecognized for quality care and patient outcomes.
  • Highlights of opportunity:
  • Competitive income guarantee
  • Relocation assistance
  • Medical practice and tail coverage
  • Loan forgiveness
  • Email OptimizationKeep it briefEmail OptimizationHow Interest-ingEmail OptimizationEmail OptimizationEmail OptimizationEmail OptimizationHTML TemplatesEmail Optimization
  • Email Optimization
  • Speak to Your Audience
  • - Formatting, Brevity, “What’s in it for me?”
  • Promote Your Attendance at Conferences
  • Promote Attendance at ConferencesVisit Us at the PracticeMatch Career Fair – Booth #121Dear Dr. Simmons,I am a recruiter for ABC Hospital in Cleveland, OH. We have an opportunity for a Family Medicine physician that I would love to discuss with you. We will be at the PracticeMatch Career Fair March 12. Stop by so we can chat! We’ll be at Booth #121.Regards,Rachel ReliablePhysician RecruiterPromote Attendance at ConferencesPromote Attendance at ConferenceSchedule Email DeliverySchedule Email DeliveryEmail Optimization
  • Email Optimization
  • Speak to Your Audience - Formatting, Brevity, “What’s in it for me?”
  • Promote Your Attendance at Conferences - Obtain list in Pinpoint Program Search, Include Booth #, Schedule Delivery
  • Increase Deliverability
  • Avoid Spam Filters
  • Avoid using key spam triggers in subject line
  • Check out this opportunity
  • Opportunity of a lifetime
  • What are you waiting for?
  • Looking for a Board Certified Physician
  • #1$$$Additional IncomeAmazingBonusOpportunityGuaranteeEarn $Avoid Spam Filters
  • How do I know?
  • http://www.bloomtools.com/articles/Spam-trigger-words-to-avoid.html
  • http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx
  • Put it to the test
  • Email it to yourself (at multiple email addresses)
  • Did it pass or was it spam?
  • If it was spam, try changing a key word in the subject line and try again
  • Save it as a template
  • Increase DeliverabilityIncreased Read RatesIncreased Click RatesIncreased Click RatesEmail Optimization
  • Email Optimization
  • Speak to Your Audience - Formatting, Brevity, “What’s in it for me?”
  • Promote Your Attendance at Conferences - Obtain List in Pinpoint Program Search, Include Booth #, Schedule Delivery
  • Increase Deliverability– Avoid Spam, Check Your Spamability, Enter Email Settings in Preferences
  • Follow-Up
  • Follow-UpVideo Integration300%Retention of Website ContentsVideo Integration
  • Lindsay Stanton, CCO, JSTN
  • According to VisibleGains, video increases retention of website contents by up to 300%
  • Socialtimes.com finds that when a website contains a video, viewers spend an average of 5.33 times longer than a text website
  • What Not to DoBroken LinksLack of TestingPoor Subject LineNo Selling PointsToo Bulky$Email Optimization
  • Email Optimization
  • Speak to Your Audience - Formatting, Brevity, “What’s in it for me?”
  • Promote Your Attendance at Conferences - Obtain List in Pinpoint Program Search, Include Booth #, Schedule Delivery
  • Increase Deliverability- Avoid Spam, Check Your Spamability, Enter Email Settings in Preferences
  • Follow-Up - Email Delivery Report -> Follow-Up Email or Call List
  • Communicate, Don’t Inundate
  • Inundating At It’s FinestE-mailsDateFromToSubject12108 recipients2/28/2014 10:55 AMamy.eaton@practicematch.comGreat Opportunity in New Jersey!1728 recipients2/28/2014 8:06 AMamy.eaton@practicematch.comNY Emergency Medicine Careers765 recipientsMoonlighting Available!2/25/2014 3:32 PMrreliable@meddoc.netEmergency Medicine in Baltimore2557 recipientsmsmith@meddoc.net2/3/2014 11:36 AMFT/PT ER Docs Needed in High Volume ER549 recipientsamy.eaton@practicematch.com2/3/2014 11:36 AM9879 recipientsamy.eaton@practicematch.com1/30/2014 10:43 AMACME Hospital is Seeking B/C EM – Sign-on1/30/2014 9:37 AMamy.eaton@practicematch.com652 recipientsGreat Opportunity in Manhattan!3204 recipientsrreliable@meddoc.net1/17/2014 1:23 PMFT EM with Loan Forgiveness!!1/17/2014 12:46 PMmsmith@meddoc.net430 recipientsEmergency Medicine OpportunityExciting Emergency Medicine Opportunity987 recipientsrreliable@meddoc.net1/17/2014 8:03 AM4576 recipients1/3/2014 3:15 PMamy.eaton@practicematch.comNY Emergency Medicine Careersmsmith@meddoc.net12/16/2013 2:01 PM325 recipientsEmergency Medicine with Sign-on Bonus!Moonlighting Opportunities in NY & NJ!12/05/2013 2:01 PMrreliable@meddoc.net1235 recipientsCommunicate, Don’t InundateCommunicate, Don’t InundateCommunicate, Don’t InundateEmail Optimization
  • Email Optimization
  • Speak to Your Audience - Formatting, Brevity, “What’s in it for me?”
  • Promote Your Attendance at Conferences - Obtain List in Pinpoint Program Search, Include Booth #, Schedule Delivery
  • Increase Deliverability- Avoid Spam, Check Your Spamability, Enter Email Settings in Preferences
  • Follow-Up - Email Delivery Report -> Follow-Up Email or Call List
  • Communicate, Don’t Inundate - Remove Recently Emailed Candidates
  • Tracking
  • Importance of Applicant Tracking
  • Determine ROI
  • Generate Expense Reports
  • Access Candidate Status At-a-Glance
  • Upload Your Candidates
  • Cost of AdvertisingAdvertising costs based on average of one month advertising per positionFair and conference costs based on attendance per event Cost of AdvertisingThird Party FirmsAdvertising costs based on average of one month advertising per positionFair and conference costs based on attendance per event Lead/Source Report10/01/2013 – 12/31/2013Tracking
  • Importance of Applicant Tracking
  • Determine ROI - Lead/Source Report
  • Generate Expense Reports
  • Expense ReportExpense ReportExpenses by CandidateTracking
  • Importance of Applicant Tracking
  • Determine ROI - Lead/Source Report
  • Generate Expense Reports - Report by Several Variables, Report by Candidate
  • Access Candidate Status At-a-Glance
  • At-a-Glance 12/14/201312/1202013At-a-GlanceStandard ReportsTracking
  • Importance of Applicant Tracking
  • Determine ROI - Lead/Source Report
  • Generate Expense Reports - Report by Several Variables, Report by Candidate
  • Access Candidate Status At-a-Glance – Working Candidates (Customizable Note Types), Standard Reports
  • Upload Your Candidates
  • Did you know?EMAILCV UploaderCVCV UploaderCV UploaderTracking
  • Importance of Applicant Tracking
  • Determine ROI - Lead/Source Report
  • Generate Expense Reports - Report by Several Variables, Report by Candidate
  • Access Candidate Status At-a-Glance - Working Candidates (Customizable Note Types), Standard Reports
  • Upload Your Candidates - Upload Candidates, Automatically Avoid Emailing, CV Uploader
  • ReviewQ&AQ&A
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