Mb0046 marketing management

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Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601 (Prefer mailing. Call in emergency )
  • 1. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601 (Prefer mailing. Call in emergency ) ASSIGNMENT DRIVE SUMMER 2016 PROGRAM Master of Business Administration- MBA SEMESTER II SUBJECT CODE & NAME MB0046 –Marketing Management BK ID B1629 CREDITS&MARKS 4 CREDITS, 60 MARKS Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Question.1. Explain the 7P’s of marketing mix with the help of suitable examples. Answer:Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 P’s to explainthe mix,nowadaysitismore commonly accepted that a more developed 7 P’s adds a much neededadditional layerof depthtothe Marketing Mix with some theorists going even going further. Before we get carried away though what is the Marketing Mix and what is the original 4 P’s principle? Question.2. Briefly discuss importance of environmental scanning with the help of example. Answer:Environmental scanning is one of the essential components of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, markets, companies, clients and competitors. Consequently, there exist corresponding analyses on
  • 2. Question.3. Explain the factors that affect the consumer buying behavior. Answer:The central focus of marketing is the consumer. To devise good marketing plans, it is necessarytoexamine consumerbehavioral attributesandneeds,lifestyles, and purchase processes and thenmake propermarketing-mix decisions.The studyof Consumerbehavior includes the study of what they buy, why they buy, how they buy, when they Question.4. Why Branding is important? What value does the organization & customers get out of the branding process? Answer:You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all componentsof theirbusinesstosucceedcanbe a bitmore difficultthandecidingexactlywhatcolors best represent their brand mission. How wouldyouexplainthe process of branding to your clients? If you’re not sure how you’d break down your approach, you may be doing it wrong. Brand Strategy: Dave Holston, author of The Strategic Question.5. What do you meant by place or Channel of distribution? What are the important functions of marketing channels? Answer:The distribution function of marketing is comparable to the place component of the marketing mix in that both center on getting the goods from the producer to the consumer. A distributionchannel inmarketingreferstothe pathor route throughwhichgoodsand servicestravel to get from the place of production or manufacture to the final users. It has at its center transportation and logistical considerations. Business-to-business (B2B) distribution occurs between a producer and industrial users of raw materials needed for the manufacture of finished Question.6. Write short notes on:
  • 3. a) Break –even pricing Answer:Breakevenpricingis the practice of setting a price point at which a business will earn zero profits on a sale. The intention is to use low prices as a tool to gain market share and drive competitors from the marketplace. By doing so, a company may be able to increase its production volumes to such an extent that it can reduce costs and then earn a profit at what had previously beenthe breakevenprice.Alternatively,once it has driven out competitors, the company can raise its prices sufficiently to earn a profit, b) Mark-up pricing Answer:Several varietiesof markuppricing - alsoknownascost-pluspricing- exist, but the common threadis thatone firstcalculatesthe cost of the product,thenaddsa proportionof it as markup.The amount to be marked up is decided at the discretion of the company. Basically, this approach sets prices that cover the cost of production and provide enough profit margin to the firm to earn its target rate of return. Cost-plus pricing is used primarily because Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601 (Prefer mailing. Call in emergency )
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