Mh0056 public relations & marketing for healthcare organizations

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Dear students get fully solved SMU MBA assignments Send your semester & Specialization name to our mail id : “ ” or Call us at : 08263069601
  • 1. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ ” or Call us at : 08263069601 (Prefer mailing. Call in emergency ) ASSIGNMENT DRIVE WINETR WINTER 2015 PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2) SUBJECT CODE & NAME MH0056 - Public Relations & Marketing for Healthcare Organizations SEMESTER 4 BK ID B1320 CREDITS 4 MARKS 60 Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1 Discuss the factors affecting healthcare marketing. Answer : The one thing that you can expect in a career in health care is change. The economy, technology,the lawandcompetitionare all factorsthat will affect how an administrator does his or her job. In order to do it successfully, you'll need to understand what areas will require your attentionasyougain expertiseinyourfield.Certainissueswill become more importantthan others. Here are some trends that you should be aware of: Medicare reimbursement Already a hot topic in locations with a large senior population, changes to Medicare will be very important to administrators. Since Medicare Q2 Explain market segmentation. Answer : Market segmentation : Market segmentation is a marketing strategy that involves dividing a broad target market into subsetsof consumerswhohave commonneeds,andthendesigningandimplementing strategies to target theirneedsanddesiresusingmediachannelsandothertouch-points that best allow to reach them.Market segmentsallow companiestocreate productdifferentiationstrategiestotarget them. Explanation :
  • 2. Market segmentation pertains to Q3 Describe the types of public relations research. Answer : AREAS OF PUBLIC RELATIONS Publicrelationsisamultifacetedactivity involving different audiences as well as different types of organizations,all withdifferent goals and objectives. As a result, there are several specific areas of public relations. PRODUCT PUBLIC RELATIONS Publicrelationsandmarketingworktogethercloselywhenitcomesto promoting a new or existing product or service. Public relations plays an important role in new product introductions by creating Q4 Discuss the current scenario of medical tourism in India. Answer:These daysit seemslike everycountry in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications. Indiahas tensof thousandsof skilledphysiciansandnurse practitioners. Over the last two decades, the economicboominIndiahas ledtothe buildingof medical facilities&infrastructure thatrival the verybestthat westernmedical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices. Q5 Discuss the future of healthcare marketing. Answer:For many years,healthcare trendshave lookedunsustainable - ageingpopulationsresult in more people needingcare,whileadecliningworkforce meansfewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant Q6 Discuss the standard metrics to evaluate public relations in healthcare. Answer : : Key factors in standard metrics to evaluate public relations : 1. Metrics that are meaningful for one campaign or initiative may vary from the next. Metrics that are relevant and important to one industry or organization may vary from another. 2. More often than not, measurement delivers actionable insight by analyzing a combination of metrics. Alone, a metric can shed light on the big picture but when combined with additional metrics,the detailsbegintobecome clearanddetailsare whatmake measurementmeaningful, and in turn, actionable Evaluation :
  • 3. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ ” or Call us at : 08263069601 (Prefer mailing. Call in emergency )
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