New Product Development Process

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Free Powerpoint Templates Page 1 WHAT IS A NEW PRODUCT ‡ A product that opens entirely new market ‡ A product that adopts or replaces an existing products ‡ An old product introduced in a new market ‡ An old product packaged in different way ‡ An old product marketed in different way Free Powerpoint Templates Page 2 EXAMPLES OF NEW PRODUCTS ‡ New to the world ² high definition TV, ipod, flat screen TV ‡ Product improvement & replacement : SPEED by BPCL ‡ Cost reduction new products :Moser
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  Free Powerpoint Templates   Page 1  Free Powerpoint Templates   Page 2 WHAT IS A NEW PRODUCT A product that opens entirely new marketA product that adopts or replaces an existingproductsAn old product introduced in a new marketAn old product packaged in different wayAn old product marketed in different way  Free Powerpoint Templates   Page 3 EXAMPLES OF NEW PRODUCTS New to the world ²high definition TV, ipod,flat screen TVProduct improvement & replacement :SPEED by BPCLCost reduction new products :Moser Baer  Free Powerpoint Templates   Page 4 WHY DEVELOP A NEW PRODUCT To create stars and cash cows for the futureTo replace declining productTo take advantage of new technologyTo defeat rivalsTo maintain/increase market shareTo keep with rivalsTo maintain competitive advantageTo fill gap in the market
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