Organic Food Products in China Market Overview

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TECHNICAL PAPER ORGANIC FOOD PRODUCTS IN CHINA MARKET OVERVIEW ORGANIC FOOD PRODUCTS IN CHINA MARKET OVERVIEW ORGANIC FOOD PRODUCTS IN CHINA: MARKET OVERVIEW Abstract for trade information services ID=41935 2011 SITC-0 ORG International Trade Centre (ITC) Organic Food Products in China: Market Overview Geneva: ITC, 2011. xii, 36 pages (Technical paper) Doc. No. SC-11-196.E Study providing an overview of the Chinese market for organic products – looks at the Chinese organic production, mar
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  TECHNICALPAPER ORGANIC FOOD PRODUCTSIN CHINA  MARKET OVERVIEW   ORGANIC FOOD PRODUCTSIN CHINA MARKET OVERVIEW  ORGANIC FOOD PRODUCTS IN CHINA: MARKET OVERVIEWii SC-11-196.E Abstract for trade information services ID=41935 2011 SITC-0 ORGInternational Trade Centre (ITC) Organic Food Products in China: Market Overview Geneva: ITC, 2011. xii, 36 pages (Technical paper)Doc. No. SC-11-196.EStudy providing an overview of the Chinese market for organic products – looks at the Chinese organicproduction, market size and its characteristics; outlines organic standards and regulations, importrequirements, consumer profile and behaviour, and distribution channels; identifies potential marketniches for key product categories such as dairy products, baby food, and food supplements; examinesprospective market developments and the implications for LDC exporters; appendices include a list ofmajor organic importers and speciality shops for organic products in China; summary of China’s ruleson importing organic products; list of organic food research and consulting organizations in China; andthe country's organic certification bodies registered with Certification and Accreditation Administration ofChina (CNCA).Descriptors: Organic Food, China, Export Marketing, Market Surveys.  For further information on this technical paper, contact Mr. Emilio Portocarrero, portocarrero@intracen.orgEnglishThe International Trade Centre (ITC) is the joint agency of the World Trade Organization and the UnitedNations.ITC, Palais des Nations, 1211 Geneva 10, Switzerland (www.intracen.org)Views expressed in this paper are those of consultants and do not necessarily coincide with those ofITC, UN or WTO. The designations employed and the presentation of material in this paper do notimply the expression of any opinion whatsoever on the part of the International Trade Centreconcerning the legal status of any country, territory, city or area or of its authorities, or concerning thedelimitation of its frontiers or boundaries.Mention of firms, products and product brands does not imply the endorsement of ITC.Digital images on the cover: © iStockphoto © International Trade Centre 2011ITC encourages the reprinting and translation of its publications to achieve wider dissemination. Shortextracts of this technical paper may be freely reproduced, with due acknowledgement of the source.Permission should be requested for more extensive reproduction or translation. A copy of the reprinted ortranslated material should be sent to ITC.    ORGANIC FOOD PRODUCTS IN CHINA: MARKET OVERVIEWSC-11-196.Eiii Foreword   This publication has been prepared to provide guidance to exporters of developing countries – mainly fromAfrica – on accessing new and emerging country markets, such as China.Due to the negative impact of the global financial crisis, exporters from developing countries have recentlyfaced shrinking or marginal export growth in many developed country markets. Although 80% of worldimports are still into traditional developed country markets, the imports in large emerging markets, such asthose of BRICS countries (Brazil, Russian Federation, India, China and South Africa), are growing fasterand there is significant potential for exporters.The International Trade Centre (ITC) has a comprehensive approach to assisting LDC exporters in marketdevelopment and market diversification for key products in some priority sectors. This includesimprovement of market networks, increased knowledge of new market opportunities in emerging marketsand promotion of South-South trade along the value chain, among other activities.This report is one of a group of sector/market studies in BRICS countries commissioned by ITC. The reportsupports the need for greater knowledge on how to export organic food products to the Chinese market. Itwas funded by limited internal resources from the ITC regular budget, and due to costs few printed copieswill be published as part of a series of technical papers on selected sector markets for BRICS countries.Dissemination to exporters in Least Developed Countries LDCs will be done electronically and through theITC website.Chinese imports of organic foods were about US$ 20 million in 2009, still a limited amount compared withthe size of the population, but the market has been growing rapidly and may become promising for LDCexporters. Consumers are foreigners and emerging high-income local people, with a healthy lifestyle andwho are increasingly concerned about nutritional value and pesticides in food. Main exporters of organicfoods to China have been the United States, Australia and the European Union. Initially, imports weremostly finished products, but at a later stage bulk organic products were imported for repackaging. Someopportunities for new exporters may include processed products and food supplements, especiallygourmet foods, children’s food, dairy products, fresh tropical fruits, dried fruits, nuts, spices, ethnic grains,honey, coffee and snacks. This report provides an initial overview of the Chinese market for theseproducts, as well as useful inputs for an initial proactive marketing strategy and preparation of theexporter’s sales visit.Emilio PortocarreroChief, Sector Competitiveness SectionDivision of Market DevelopmentInternational Trade Centre
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