Smartfluence Influencer Marketing Discovery and Outreach

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An overview of the state of influencer marketing today, and the importance of closely targeting niche audiences through the power of machine learning algorithms. Check out Smartfluence to see how we can help you launch your influencer marketing campaign today!
Transcript
  • 1. Influencer Marketing
  • 2. WHO WE ARE
  • 3. Smartfluence Inc. | Influencer Discovery and Outreach ABOUT SMARTFLUENCE, INC. OUR STORY We are a team of economists, mathematicians, and marketers building a cutting-edge exchange for pricing social influence. We connect Influencers to brands to help channel their audiences to ideas. We connect brands to audiences by helping them price influencer power transparently.
  • 4. OUR MISSION AND VISION WHAT WE AIM TO BE We have built the first exchange for influencer services, driven by data and transparency. As more brands use our platform and bid on influencers, our pricing model and exchange becomes stronger, creating a liquid market. Smartfluence Inc. | Influencer Discovery and Outreach
  • 5. OUR TEAM GET TO KNOW US DAVID KO Co-Founder SID KUMAR Co-Founder
  • 6. WHY BRANDS SHOULD PAY ATTENTION TO INFLUENCER MARKETING
  • 7. 75% MARKET ADOPTION OF MARKETERS ARE INVESTING IN INFLUENCER MARKETING Source: Association of National Advertisers
  • 8. 76% CONSUMERS HATE ADS OF PEOPLE WHO ENGAGE WITH CONTENT ON SOCIAL MEDIA USE AD BLOCKERS Source: Mirriad
  • 9. 92% CONSUMERS WANT AUTHENTICITY OF PEOPLE TRUST INFLUENCERS OVER ADVERTISERS Source: Nielsen
  • 10. 74% MARKET OPPORTUNITY OF PEOPLE USE SOCIAL MEDIA TO HELP MAKE PURCHASE DECISIONS Source: Nielsen
  • 11. $6.85 UNPARALLELED ROI IN RETURN ON EVERY $1 SPENT ON AVERAGE ON INFLUENCER CAMPAIGNS Source: https://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230
  • 12. GROWTH SPEAKS FOR ITSELF
  • 13. WHAT IS AN INFLUENCER?
  • 14. We define an influencer as any individual with an authentic following above 10,000 on a social media platform, actively seeking to promote products on their feed. Successful influencers share content they believe in, and as a result, their audiences have much higher conversion rates when compared to other forms of advertisement. It's critical to note that following and engagement are two very different things. At Smartfluence, we believe in the importance of engagement and impressions over followers.
  • 15. Smartfluence Inc. | Influencer Discovery and Outreach MICROINFLUENCERS Our specialty is the microinfluencer segment - individuals with between 10,000 and 500,000 followers on any social media platform. These groups have their following due to excelling in one particular niche. They tend to have the highest ROI of any category due to their authenticity. Most don't work through agents, and are highly negotiable regarding their fees.
  • 16. Some Samples
  • 17. LAUNCHING YOUR CAMPAIGN
  • 18. DEFINE YOUR GOALS Smartfluence Inc. | Influencer Discovery and Outreach INCREASE YOUR SOCIAL MEDIA PRESENCE Focus on impressions, reach, mentions DRIVE SALES TO YOUR SITE Focus on revenue and cost per click, cost per impression INCREASE ENGAGEMENT Focus on likes, comments, views, shares, website traffic
  • 19. Key Audience Variables LOCATION For local businesses, finding an influencer who operates within their service area is key AGE We allow you to target multiple age segments so you can cover your entire range INDUSTRY We allow you to define both niche and subniche - allowing you to specify your target GENDER Our insights allow you to focus on audience gender, not influencer gender, vastly increasing success rates
  • 20. THE PROCESS HOW TO WORK WITH TALENT DAY 1 Choose from our array of filters, customizing the set of influencers you will discover Smartfluence Inc. | Influencer Discovery and Outreach DAY 2 Select a group of influencers you like, and submit bids for their services DAY 3 Negotiate with your influencers, and strike a deal with a portion of the group to whom you reached out DAY 4 Work with the influencers on creating the content for your campaign, and watch them post DAY 5 Analyze the results of your campaign, and incorporate the feedback for your next campaign
  • 21. REACH OUT TO FIND OUT HOW SMARTFLUENCE CAN HELP YOU WITH YOUR SOCIAL MEDIA STRATEGY
  • 22. CONTACT US FOR INQUIRIES MAILING ADDRESS 575 5th Ave, New York, New York 10017 EMAIL ADDRESS siddharth@smartfluence.io WEBSITE www.smartfluence.io
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