Test Bank for M Marketing 5th Edition by Grewal

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   Full file at https://testbanku.eu/ 1-1 Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Test Bank for M Marketing 5th Edition By Grewal Complete downloadable file at: https://testbanku.eu/Test-Bank-for-M-Marketing-5th-Edition-By-Grewal True / False Questions   1.   Marketing is an activity that only large firms with specialized departments can execute. True False   2.   Good marketing is not   a random activity. True False   3.   Understanding a customer's needs and wants is fundamental to marketing success. True False   4.   Marketers might wish to sell their products to everyone, but it is not practical to do so. True False   5.   The four Ps of the marketing mix include product, promotion, planning, and place. True False   6.   Value is what you get for what you give. True False     Full file at https://testbanku.eu/ 1-2 Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 7.   In value cocreation, the customer participates in the creation of a good or service, which provides additional value to the customer. True False   8.   Over the past decade or so, marketers have begun to realize that it is best to structure a firm's customer orientation in terms of transactions rather than relationships. True False   9.   When a good or service is promoted, the purpose of the promotion is to inform, persuade, or remind customers about the good or service. True False   10.   When a manufacturer sells truck and car parts to Toyota, this is an example of B2C marketing. True False   11.   The power adapters Dell sells with its computers are built by small companies that specialize in power-related accessories. When Dell purchases its power adapters from these small companies, it is engaged in B2B marketing. True False   12.   Garage sales and online classified ads are examples of C2C marketing. True False   13.   HappyCow is an example of a location-based social media application. True False   14.   As it relates to marketing, the trade of things of value between the buyer and the seller so that each is better off as a result is known as an exchange. True False     Full file at https://testbanku.eu/ 1-3 Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 15.   Marketing's fundamental purpose is to create value by developing a variety of offerings that will earn income for the company. True False   16.   Margo likes her morning coffee, and she always stops at Starbucks because it is on her way to work. Margo is being influenced by the place   element of the marketing mix. True False   17.   According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. True False   18.   Buffalo Wild Wings suggests that its diners check in to its locations using their phones. This demonstrates the use of social media to market a product. True False   19.   Approximately half of marketers say they now use social media tools for marketing purposes. True False   20.   Firms become value driven, in part, by focusing on the competition. True False   Multiple Choice Questions     Full file at https://testbanku.eu/ 1-4 Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 21.   When a T-shirt manufacturer states, We sell it only in black because that way we can buy plenty of black fabric and run our plant efficiently, its statement reflects the views that were popular in which era of the evolution of marketing? A. production-oriented   B. sales-oriented   C. market-oriented   D. value-based marketing   E. economics-oriented   22.   Marketing involves all of the following except   A. conducting exchanges.   B. satisfying customer needs and wants.   C. creating value.   D. efforts by individuals and organizations.   E. production scheduling.   23.   Jami sells construction equipment. Whenever she calls on her building contractor customers, she asks if they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing? A. satisfying customer needs and wants   B. completing the exchange function of marketing   C. making product, place, promotion, and price decisions   D. making decisions about the setting in which marketing takes place   E. creating value  
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