Unlocking the potential of Gen Z via gaming influencers

Please download to get full document.

View again

of 43
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Similar Documents
Information Report
Category:

Marketing

Published:

Views: 0 | Pages: 43

Extension: PDF | Download: 0

Share
Description
A slide deck from Adshot that provides insights about Gen Z, gaming and gaming influencers. Further, we demonstrate how our software can help your brand to really connect with Gen Z in an authentic way.
Transcript
  • 1. 1 adshot Unlocking the potential of gaming influencers as the key to the of generation Z Powered by Steven Van Belleghem Pieter Janssens Reinhart De Lille
  • 2. 2 2 GENERATION Z (1995-2007) • 30% of the population by 2021 • True digital natives • Online and offline worlds are Equal • Crave authenticity • Community oriented
  • 3. 3 Generation Z • Cord cutters • Born multitaskers • Member of many micro communities • 75% uses adblock • Distrust in general advertising THE SHELTERED GENERATON
  • 4. 44 What about your brand? Does your marketing click with gen Z?
  • 5. 5 Steven Van Belleghem International keynote speaker Investor in Adshot Managers tend to forget everything they see in their daily lives the moment they enter the company “ 5
  • 6. 6 QUESTION ONE Who has children younger than 22?
  • 7. 7 QUESTION TWO Whose children watch more online videos than traditional TV?
  • 8. 8 FINDING Nielsen found that gen Z watch more video content on their smartphone than linear TV
  • 9. 9 QUESTION THREE Whose children play games?
  • 10. 10 FINDING There are 2 billion gamers worldwide
  • 11. 11 QUESTION FOUR Whose children watch other people play games?
  • 12. 12 FINDING 850 million people will watch gaming content this year
  • 13. 13 AUTHENTIC Real persons rather than actors. LIVE CHAT Chat hub for viewers & creators SUBSCRIBE Opportunity to subscribe to creator to receive extra perks. LOYALTY TRAITS Viewers can show how loyal they are via badges & stickers. The most innovative media format Copyrighted content
  • 14. 14 YouTube Gaming 200M+ users watch gaming content every day 50B+ hours of gaming content watched in 2018
  • 15. 15 Twitch 15M+ daily users watch live gaming content every day 95 minutes is the average view time per user 21 years is the average age
  • 16. 16 How about Belgium? Third most trafficked site with 90 million monthly visits and an average time per visit of 27 minutes 1,2 million active users in Belgium
  • 17. 17 CREDIBLE Gaming influencers rarely promote products they don’t like MULTI-DEVICE Content is available on tablet, smartphone, computer & tv CREATIVE Creative format to bring your message to the target audience ADBLOCK FREE Undetectable by adblocking software Gaming influencers - a new breed Copyrighted content
  • 18. 1818 Collaborating with Gaming influencers
  • 19. 19 Adshot facilitates collaborations
  • 20. 20 Brands create a campaign and make an offer to 2.500+ registered gaming influencers BRANDS
  • 21. 21 INFLUENCERS Influencers can apply for offers received from brands and manage the campaign execution via adshot
  • 22. 22 Total subscribers: 30M (BE 4.1M) Total reach: 5M (BE 678K) Current Reach per platform Total followers 3.5M (BE 559K) Total reach: 117K (BE 18K)
  • 23. 23 Manually establishing collaborations is difficult Matchmaking Negotiation Contracting Assessment Payment Time-consuming Requires various expertise Many pitfalls
  • 24. 24 Establishing collaborations is easy via adshot Matchmaking Negotiation Contracting Assessment Payment Effortless Smart Automated
  • 25. 2525 Matchmaking Finding the right influencers
  • 26. 26 How to find profiles? How to contact them? How to assess influencers? Manually Finding influencers
  • 27. 27 Finding influencers via adshot FILTER OPTIONS TO FIND RELEVANT PROFILES Demographic & psychographic filters QUALITY SCORE Quality score based on channel performance & history Curated list of influencers Estimates about reach REACH ESTIMATIONS 2500+ INFLUENCERS
  • 28. 2828 Negotiation Aligning expectations
  • 29. 29 Manually Negotiating • End up in spammed inboxes • Endless emailing • Prior knowledge required (approach, pricing)
  • 30. 30 Negotiating on adshot SMART PRICING Smart pricing based on channel performance & size ACCEPT OR DECLINE Accept or decline in 1 click Standard templates to brief influencers Influencers can start immediately READY TO EXECUTE BRIEFING TEMPLATES
  • 31. 3131 Contracting Formalizing agreements
  • 32. 32 Manually Contracting • (External) legal advice • Lengthy process • Contract as sole safeguard • Lots of emails to get things signed
  • 33. 33 Contracting on adshot CENTRAL RESPONSABILITY One go-to-party for legal questions Standard contracts for campaigns Adshot as a problem solver NEUTRAL THIRD PARTY BI-DIRECTIONAL LEGAL FRAMEWORK
  • 34. 3434 Assessment Measuring campaign impact
  • 35. 35 Manual Assessment • Hard to gather evidence • Time-consuming to calculate metrics • Vanity metrics
  • 36. 36 Assessment via adshot REPORTING Insightful campaign statistics RECEIVE BENCHMARKS Benchmark your campaign stats INFLUENCER FEEDBACK Receive insights on campaign execution Easily find branded content REAL-TIME CONTENT TRACKING
  • 37. 3737 Payment Paying for performance
  • 38. 38 Manual Assessment • Complex legal framework • Time & cash overheads • Fees to brokers and managers
  • 39. 39 Payment via Adshot Adshot takes care of it.
  • 40. 40 Pizza Hut Case CAMPAIGN SETUP • 14 Belgian influencers distributed personal promotion codes via YouTube, Twitch and Twitter • Special landing page was created by Pizza Hut RESULTS Budget < 5K Impressions: 394K Website visits 3.9k ROI-positive campaign
  • 41. 41 Look around you What is typically going on in the world of the target audience you want to reach? Automate & scale Try and find solutions for that trend that assist you to save time, effort or knowledge Focus What trends are you going for? Pick your battles. Conclusion Copyrighted content
  • 42. 42 Influencer marketing fundamentals YouTube (influencer) marketing fundamentals Free courses & certification Twitch (influencer) marketing fundamentals www.adshot.io/courses
  • 43. 43 Vincent Franken Vincent.Franken@adshot.io Want to talk? Axel Gekiere Axel.Gekiere@adshot.io
  • Recommended
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks
    SAVE OUR EARTH

    We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

    More details...

    Sign Now!

    We are very appreciated for your Prompt Action!

    x