What is You Don't Need A CMO?

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You Don’t Need A CMO is a marketing syndicate of agency owners and versatile marketing professionals. We take over your marketing department at the ground level, and provide training and support from our revolutionary system to build your team out when you are ready.
  • 1. The World's First Marketing Syndicate
  • 2. Your company is past the product stage; you have some money and some traction, but you lack the marketing experience or resources in the executive team and haven't hit the critical point of growth. The Problem
  • 3. Hiring marketers still creates work for you and doesn't advance the business - BUT onboarding a team is even more costly and risky at an early stage of growth or pivot. Hire Full Time Marketers Solution A
  • 4. Hiring an independent agency for branding, PPC, and every other aspect of marketing is costly, inefficient, and requires constant oversight. Contract an agency for each aspect of marketing Solution B
  • 5. Work with a curated team of ex-CMOs with vast industry experience Solution C
  • 6. Get to Know Us Who is YDNACMO CHRIS HANSON Five-Time Startup Founder & Digital Agency Owner ROWAN H. PRICE Demand Generation, Agency Owner MAX BIDNA Google Partner, Managing Director, Hell's Creative Forturne 500 Writer/PR Expert MAXIM SOROKOPUD CARL DE LUCIA Google Partner/SEO Expert
  • 7. Chris Hanson FIVE-TIME START-UP FOUNDER AND DIGITAL AGENCY OWNER Founding first company, raising money, and scaling to 20 employees at age 19. Building a viral 'Professional Cuddling" company as COO into 2.5M net earnings, 100 affiliates, hundreds of thousands in free press coverage and an unaired Shark Tank Appearance. Writing "You Don't Need A CMO", a best-selling course on marketing internally for startup founders. A four-time tech-founder, Chris formed his first company while still in school at the University of Pennslvania; sold their ed-tech AI integration bot as an open box solution to a large charter school network. While his fellow ivy league compatriots where interviewing for jobs, he was thinking about how to use his six-figure seed round to scale his company beyond thousands of active users. Finding new ways to influence consumer behavior and quantify online is his deep passion. Chris's business accomplishments include: Chris is an expert in getting inside your customers' head and using his advanced knowledge of digital marketing to create automated funnels that build ROI and growth exponentially. Connect with Chris on LinkedIn.
  • 8. Rowan H. Price DEMAND GENERATION, AGENCY OWNER Ideation through radically deep research Narrow market positioning to gain traction Full-stack mindset to solving marketing and technology problems Rowan is a demand generation and business development consultant who helps B2B agencies, consultancies, and SaaS startups market and sell high-value solutions. Rowan’s approach to helping B2B firms is closely aligned to You Don’t Need a CMO: Rowan's digital agency background is substantial and most recently includes co-founding and leading the growth of an integrated marketing firm – from scratch to 20+ full-time staff. Prior to that, Rowan worked as a solutions consultant for enterprise SaaS firm Blackbaud Inc. Over his career, Rowan has narrowed his focused from large organizations (Tiffany & Co., United Nations, IBM) to high-end B2B tech firms, from digital agencies selling expertise to tech consultancies and SaaS startups. Rowan and You Don’t Need a CMO work with firms from across the globe to help them gain access the US market. Connect with Rowan on LinkedIn.
  • 9. Max Bidna GOOGLE PARTNER, MANAGING DIRECTOR, HELL'S CREATIVE Max founded his first company at 16 years old and has been a serial entrepreneur ever since. After bouncing around the Venture Capital & Investment Banking world for a bit, he decided to switch gears and launch a growth marketing agency to have more of a direct impact on early stage companies’ growth. Since launching Hell’s Creative two year ago, Max and the world class team he recruited have helped more than 65 start-ups on three continents achieve serious bottom line growth. Max’s core strengths are sales, user acquisition, lead generation, and his golf game. Connect with Max on LinkedIn.
  • 10. Maxim Sorokopud FORTUNE 500 WRITER AND PR EXPERT Maxim Sorokopud has been a content writer in the media and marketing industries for six years. To date, he’s created articles, videos and PR campaigns for hundreds of clients across numerous sectors. From Fortune 100 companies to hip-hop pioneers, he’s developed content for them. His most successful articles have gained over 900,000 likes on Facebook, and his most impactful videos have gained over 10 million views on YouTube. But his expertise stretches to analogue as well as digital mediums. For instance, he’s created over 50 television commercials and led marketing campaigns resulting in coverage on news networks, such as CNN and NY1. Whether it’s for tech leader Cisco, multi-platinum album selling musician Joss Stone or a start up brand, Maxim creates incredible content. He gets right to the heart of a client’s needs and expertly crafts something that promotes them in the best possible way. Connect with Maxim on LinkedIn.
  • 11. Carl De Lucia GOOGLE PARTNER/SEO EXPERT Carl De Lucia is a Google Partner who has specialized in the Google Ads Platform since 2012. He has worked for several top marketing agencies in New York. Carl is Google Ads and Google Analytics certified. His core area of focus is implementing profitable search, display, YouTube and re-marketing campaigns. Connect with Carl on LinkedIn.
  • 12. A NEW APPROACH TO MARKETING Our Process Phase I: Acceleration Phase II: Growth
  • 13. PHASE I: ACCELERATION Strategy Development Execution
  • 14. PHASE II: GROWTH Fundraising Training/Hiring
  • 15. Mobile Apps SaaS E-Commerce Our approach is industry agnostic, but here are some common industries we serve. Industries We Serve
  • 16. OUR STRATEGIES AT WORK Case Studies
  • 17. Owl Labs BACKGROUND Owl Labs was founded in 2014 by robotics experts Max Makeev and Mark Schnittman. In 2017, it launched its highly regarded 360° video conferencing device, Meeting Owl.  It is the world's first smart video conference camera.  VentureBeat noted that unlike others, Meeting Owl has "...a single 360-degree camera that can recognize and highlight the person speaking.” The company’s headquarters is in Somerville, Massachusetts. THE PROBLEM In March 2017, right before the launch of Meeting Owl, the Owl Labs team knew they needed robust marketing to help introduce their product to the marketplace. They came to YDNACMO for a full marketing strategy and implementation. THE SOLUTION We created a strong FB Ads campaign as well as a Google Ads campaign, conversion tracking, and Shopify optimization. We have a High price point (AOV $800) Internet of things product, which is an important niche. We built google shopping campaigns, Youtube campaigns, rebranding. THE WORLD'S FIRST SMART VIDEO CONFERENCE CAMERA; OVER $2.5M IN REVENUE 2018 TO DATE We reduced cost per click and conversion by half. Through shopify CTAs and email sequences 50% follow through/checkout increase in speed/rate. The world's first smart video conference camera; has earned over $2.5M in Revenue 2018 to date. THE SUCCESSFUL RESULTS
  • 18. LoanSnap A SMART LOAN APP AND DIRECT LENDER CHANGING THE MORTGAGE; BACKED 6.5M BY RICHARD BRANSON'S VIRGIN GROUP BACKGROUND LoanSnap has introduced an artificial intelligence-backed “smart” loan technology that helps mortgage borrowers. The company was founded by CEO Karl Jacob and CTO Allan Carroll, in 2017 and is making loans in California, with plans to expand to 20 additional states by the end of the year, Richard Branson, the billionaire founder of Virgin Group, and former National Football League quarterback Joe Montana are early investors. Their mission is to make getting a mortgage faster and easier while presenting data gathered in the application process to customers to help them make financial decisions. THE PROBLEM A key challenge to LoanSnap was obviously the lack of brand recognition. Right after their funding launch, they came to us for marketing strategy and implementation. This included - branding, social media and a robust email strategies and their major targeted audience - millennials. THE SOLUTION We created an email marketing and conversion strategy plan to overcome lack of brand recognition, develop extensive press coverage through micro-influencer outreach; leverage Richard Branson and existing media coverage and partner with millennial-based/rising personal finance apps such as microloan service Dave and Mint-alternative Personal Capital with the intention being to rise on the app store charts through mobile SEO. We combined messaging, extensive A/B testing on the testing platform Iterable, along with advanced segmentation using demographic data appended. We initiated an Email campaign to hundreds of thousands in California beta - open rate = 50% - action rate -> credit card entry = up 3x (5-15) Our strategy has doubled the conversion rate from abandoned carts. THE SUCCESSFUL RESULTS
  • 19. Hallow BACKGROUND HallowApp is a digital platform that aims to energize faith lives and enable prayer with meditations and guided prayers. Hallow App offers several different methods of prayer in easy to follow audio guided sessions. The hope is that Hallow can be a resource for those of all faith backgrounds regardless of denomination. Founded by Alex Jones and Erich Kerekes, Hallow is based in San Francisco. Hallow App is in beta form and is a seed stage startup. THE PROBLEM Like all startups, Hallow App had to confront the challenge of proving the existence of a marketplace that does not currently exist, and finding people to provide money before the product was even launched on the app store. THE SOLUTION We created a Facebook campaign with ads, google ads, Hubspot, SEO, and an email marketing campaign. We have created 50 backlink opportunities and are building a strong social media Influencer campaign. THE FIRST CHRISTIAN MEDITATION APP; "HEADSPACE" FOR PRAYER We built, and was the copywriter for, their crowdfunding campaign, and created lead-gen ads to generate 50k. We have raised 1/2 the money so far. We built an attractive and full functioning website. THE SUCCESSFUL RESULTS We Launched A Mobile App to 50,000 Users and $30k in Crowdfunding in Two Months
  • 20. Our Clients Just a few of the brands we help
  • 21. PACKAGES AND PRICING $4.000/MONTH Marketing Strategy + Rebrand + $5.000 Set Up SaaS Growth Customer Acquisition: 2 Channels (Adwords, FB, etc.) Conversion Optimization: 1 Channel (Onsite, SEO, Email Marketing) Mobile Growth $3,500/MONTH + $5.000 Set Up Marketing Strategy + Rebrand Monetization Strategy Customer Acquisition: 2 Channels (Adwords, FB, etc.) Social Media Influencer Management Content Production (On Demand) Scaling Package CUSTOM + $15.000 Set Up Complete Marketing Strategy Development and Deployment Unlimited Marketing Channel Management of Any Budget
  • 22. Use the link to the right to schedule a free consultation or purchase a Strategy Session for On-Demand Support How to Work With Us Click Here to Schedule a Demo
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