Director of Business Development or Sales Manager

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Director of Business Development, Sales Manager with 25 years experience looking for a Executive position.
  KEITH MICHAEL LISkl13ab20a@westpost.net612-850-896313810 Washington St NEHam Lake, MN 55304SALES AND MARKETING MANAGER: 25 years of experience in sales andmarketing, primarily focused on restructuring problem marketsincluding remarketing of poor performing brands. A powerful leaderwho created exceptional sales teams which in turn providedsignificant sales and profit increases. Known for developing creativemarketing campaigns including national and international print media,sales brochures, and in-account marketing materials. Strong generalmanagement qualifications in strategic planning, inventory control,organizational skills, and supervision.KEY COMPETENCIESEXPERIENCEHR SERVICE TEAMVICE PRESIDENT BUSINESS DEVELOPMENT 2010- PRESENTRecruited from Wells Fargo Bank N.A., to develop comprehensive salesand marketing campaign for insurance broker and human resourcescompany.a Developed sales presentation materials for new accounts,including service introduction letter, and comprehensive presentationkita Through market research, authored target list of 160 accountsfor business service presentations.WELLS FARGOVICE PRESIDENT RETAIL BANKING 2007 a 2010Recruited from Mortgage ensured leadership development.a Promoted from a Level II to a Level III branch after increasingsales 34% versus the prior year, while in a flat economy for banking.a Nominated and accepted as Vice President and Secretary of SouthChicago Avenue Business Association.MORTGAGE & INVESTMENT CONSULTANTSOWNER / BRANCH MANAGER 2006- 2007Responsible for managing the loan operations of the Ramsey branchoffice.a Within 6 months of opening net branch, developed a sales team  and marketing plan that produced the sixth largest branch in a 150branch national network.a Developed loan officer multi-level lead and referral sourcegeneration system to increase client base.a Instituted and conducted loan officer sales training programwhich reduced errors and ensured compliance.a Created and implemented pre-screening process for loansubmission to validate information and allow for smoother processingof loan files.a As a member of the Minnesota Mortgage Association worked withthe State of Minnesota and helped draft legislation resulting in newmortgage srcination laws.a Personally srcinated 706 mortgages and $149,848,500 srcinationdollars from 2002 to 2007.DIVERSIFIED MORTGAGE / OPTION ONE MORTGAGE / ACCREDITED MORTGAGE /SOUND MORTGAGESALES MANAGER / SENIOR LOAN OFFICER 2002 a 2006Recruited by each company, resulting in further careeropportunities. Responsible for sales, Loan Officer training, loansrcination and processing.a Top producer in loan volume and units 4 consecutive years.a Created marketing techniques to assist customers inunderstanding loan requirements.a Instituted streamlined srcination to processing to closingprocedures.a Loan Officer of the Year 2003 Sound Mortgage, 2004 DiversifiedCapital Mortgage, 2005 Accredited Mortgage.a Developed Loan Officer Training and Marketing Program which waspresented to all Loan Officers upon hiring.JOHNSON BROTHERS WINE AND SPIRITSNATIONAL SALES MANAGER/GENERAL MANAGER VINTAGE WINE GROUP 1994- 2002Responsible for the sales, distribution, marketing, andmerchandising of the wine and spirits portfolio to on and off premiseretail establishments.a Increased Prestige Wine Group sales, 15 brands with nationwidedistribution, 344% from 2000-2002.a Developed distributor network for national distribution ofPrestige Wine Group Wines and Spirits. Responsible for marketingcampaigns, national brand roll outs, and wholesale pricing strategiesby state.  a Advanced distribution of Prestige Wine Group brands from 10states to 24 states from 2000-2002.a Created, conducted, and implemented the national training andrecruitment program for managers and sales associates for all 14Johnson Brothers Wine and Spirits distributors in the U.S.a Researched sales and marketing data of imported wines, resultingin the acquisition of brands that added 121,000 cases of volume and$287,000 of gross profit to portfolio.E & J GALLO WINERYREGION MANAGER/DIVISION MANAGER/ GENERAL MANAGER 1980 a 1994Responsible for the brand development, national marketing,merchandising, and distribution of specific wine brands for theErnest and Julio Gallo Winery.a Total career responsibility included directly managing over 100managers, approximately 1,000 sales representatives, and 39distributors in 28 states.a Recruited by Gallo Winery senior management to develop andmonitor business plans to reverse negative sales trends in Top 5national markets that included successful distributor assignments inMiami, Florida and Detroit, Michigan.a Promoted six times in 14 years.a Developed specific wholesale and retail pricing, as well aspromotional calendars for 28 states.a Created and presented national training program for new salesassociates and managers in distributor network.PROFESSIONAL ORGANIZATIONS- Minnesota Mortgage Brokers Association- VP of the South Chicago Avenue Business Alliance- VP of the Field Regina Neighborhood Group- Board Member of the Emma B. Howe YMCA- Spring Lake Park Lions Club
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