Event Management

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Information Report



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What is an Event? An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. An event can be: 1) Social / life–cycle events Events like Birthday party, Hen/Stag party, Graduation day, Bachelor's party, Engagement, Wedding, Anniversary, Retirement day, Funeral etc. 2) Education and career events Events like education fair, job fair, workshop, seminar, debate, contest, compet
  What is an Event? An event can be described as a public assembly forthe purpose of celebration, education, marketing orreunion. Events can be classified on the basis of their size, type and context.An event can be:  1) Social / life–cycle events Events like Birthday party, Hen/Stag party,Graduation day, Bachelor's party,Engagement, Wedding, Anniversary,Retirement day, Funeral etc.  2) Education and career events Events like education fair, job fair,workshop, seminar, debate, contest, competitionetc.  3) Sports events Events like Olympics, World Cup, marathons,Wimbledon, wrestling matches etc.  4) Entertainment events  Events like music concerts, fairs, festivals, fashionshows, award functions, celebrity nights, beauty peagents, flash mob, jewellery shows, stage shows etc.  5) Political events Events like political procession, demonstration,rally, political functions etc.  6) Corporate events Events like MICE (meetings, incentives, conferences,exhibitions, product launches, road shows, buyer-seller meet etc.  7) Religious events Events like religious festivals / fairs, religiousprocession, Katha, Pravachan, Diwali fair, Dusherrafair etc.  8) Fund raising/ cause related events Any event can be turned into a fund raising or causerelated event e.g. auctions. EVENT MANAGEMENT  Event management is the application of projectmanagement to the creation and development of festivals, events and conferences.Event management involves studying the intricaciesof the brand, identifying the target audience,devising the event concept, planning the logisticsand coordinating the technical aspects beforeactually executing the modalities of the proposedevent. Post-event analysis and ensuring a return oninvestment have become significant drivers for theevent industry. The recent growth of festivals and events as anindustry around the world means that themanagement can no longer be ad hoc . Events andfestivals, such as the Asian Games, have a largeimpact on their communities and, in some cases,the whole country. The industry now includes events of all sizes fromthe Olympics down to a breakfast meeting for tenbusiness people. Many industries, charitableorganizations, and interest groups will hold eventsof some size in order to market themselves, buildbusiness relationships, raise money or celebrate. People Involved in Organizing anEvent   The number of people involved in organizing anevent depends upon the size and scale of the event.While organizing a small party may require only oneor two people, organizing a very large event likeOlympics may require several thousand people.An event management company can have followingevent professionals:  1) Event Manager/Event Planner He has following responsibilities:1. He is responsible for planning andproducing the whole event.2. He is responsible for procurementmanagement and resourcemanagement.3. He formulates, prepares andimplement risk management plan (risks related toevent planning and production).  2) Event Coordinator He is responsible for coordinating with all eventprofessionals and ensures that business operationsare efficient and effective.  3) Information Manager He has following responsibilities:1. He manages the information acquired throughdifferent sources.
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