Executive Summary

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Executive Summary Welcome to the future of event planning! Occasions, The Event Planning Specialists, brings to the community of Portland a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time. Occasions is an equal opportunity business making its expertise and its products available to help its customers plan their own
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  Executive Summary Welcome to the future of event planning! Occasions, The Event Planning Specialists, brings tothe community of Portland a new breath of air in the event planning market. By combining oldfashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time. Occasions is an equal opportunity business making its expertise and its products available to helpits customers plan their own events. Party Packs (complete kits for their event), make hosting aparty a snap, right down to the refreshments. The event planning software brings interactiveevent planning as close as their personal computer. Through these and other affordable productsand services, Occasions aims to be the number one resource for any event. Products and Services Although Occasions is primarily a service business, we also offer products to aid our customersin planning the event themselves. The following  products are tools used inside our operation forthe best possible results:1.   Party Pack The Party Pack is a complete kit for any party. It includes decorations, lighting effectsguide, disposable theme cameras, cutlery, plates, napkins, cups, punch mix (or recipe),snack supplies (or recipe), tablecloths, theme music (where applicable), invitations,  thank-you cards, and a step-by-step guide to planning, putting together,and hosting theevent.2.   Step-by-Step GuidesThese booklets include a calendar to map out the event, a step-by-step guide on what isneeded for and how to put together a successful, worry-free event, resource information,popular refreshments with recipes, games, and tips to put their event in the record books.The events available include birthdays for all ages, meetings, retreats, parties, vacations,and special occasion celebrations such as graduations, holidays, showers, weddings, andreceptions.3.   Event Planning SoftwareDue to be released June 2000, this cutting-edge tool will allow the client all the resourcesand visual aids for their event planning. They will be able to play with decoration themes,listen to theme music, design invitations, thank-you cards, and RSVP cards, use theinteractive planning calendar, and much more. This software will bring their event intothe millennium with cutting edge technology that is designed to save time and money.4.   Resources ManualThis valuable guide acts as a review for all the resources located in the surrounding area.A ranking is given to the various services, such as caterers, decorators, disc jockeys,bands, and facilities. This manual gives the client the freedom of making a choice basedon experience.Free Event Planners Training for High School and College StudentsAs a member of the Portland community, it is our mission to support our community. Ten hourseach month will be devoted to training area students in event planning. This will aid them inplanning proms, graduation parties, river clean-ups, homecoming, and other important events.This is a priority of  Occasions. It will not be cut back as the business grows. Occasions provides event planning in a wide range of applications. We guarantee satisfaction inthe areas of appearance, performance, and taste. The following is a sampling of the types of events we plan every year:1.   Meetings, Trainings, and Retreats.2.   Conferences and Workshops.3.   Birthdays, Anniversaries, Graduations and Holidays.4.   Weddings, Receptions, and Showers.5.   Company picnics, banquets, and award ceremonies.  Company Summary Founded srcinallyl on a part-time basis, Occasions is a small business designed to meet theneeds of the ever changing social world. Portland, Oregon is the current home with plans toexpand to branch offices within four years. Occasions'  staff of two, with numerous contractvendors, plans events, writes event-planning products, and trains area students in the art of eventplanning. Occasions is invested in the community it resides in. Occasions is, in part, the answer to demands of the social world, on the working family, heavily-burdened office, out-of-town business, or special occasion in need of special recognition. As abusiness, we understand the needs of public and private organizations. As parents and familymembers, we understand the needs of setting special time apart from other events in our lives.  Occasions strives to accomplish these goals, in Portland and eventually other areas of the PacificNorthwest. 2.1 Company Ownership Occasions is established as a sole proprietorship with the intention of selling the business when itis established to one of the employees invested in the vision of event planning. All aspects of thebusiness will be documented to ensure clients can count on the same results every time. It isthese documents that will become the basis of ownership. The sole proprietor will use his or hername as the guarantor of each service. Therefore, the sole proprietor must embody the vision andmission of  Occasions . Financial Plan Service-based businesses require little funds to start-up, and as they grow and expand, less fundsto maintain. The charts and graphs that follow will show that investment up front allows Occasions to function debt-free with little overhead. This gives Occasions a quicker break-evenpoint and increased profit margins from the start. As Occasions grows, the debt-free philosophywill be maintained until it is impossible to function during growth periods without financialassistance. 7.1 Important Assumptions Tax rates are noted for information. We carry no loan burden that would be effected by theserates. What hits Occasions the hardest (but not nearly are bad as other service businesses), is thetax rate of 24%, which is nearly one quarter of the total sales. As Occasions continues to grow,these numbers will be reference rather than influence.    7.2 Key Financial Indicators The break-even point for Occasions is based on the assumption that we will produce 22 eventsper month and average approximately $521 per event. In the current situation, we average morethan this assumption for our public and private organization events. These currently make up 18of the 22 average events hosted per month. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan.Create your own business plan »  7.3 Break-even Analysis The break-even point is based on the assumption that we will produce 22 events per month andaverage approximately $521 per event. In the current situation, we average more than thisassumption for our public and private organization events. These currently make up 18 of the 22average events hosted per month.The break-even point will appear more rapidly for Occasions than for other types of home-basedbusinesses. Start-up costs are limited to minimal equipment, there is little or no staff to pay in thebeginning, and contracted companies will handle any additional equipment required for theplanned events.
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