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  INDIAN INSTITUTE OF MANAGEMENT ROHTAK   MARKETING RESEARCH REPORT ON JET AIRWAYS ‘DECLINING MARKET SHARE Business Research Methods| 4 March,2019 Group 04  Aakash PGP09063 Hem Bansal PGP09081  PAGE 1 Nakul Pathak PGP09101 Tanya Jain PGP09118 Tasya Katiyar PGP09121 Vartika Jaiswal PGP09122 Table of Contents LETTER OF TRANSMITTAL  ................................................................................................... 2  EXECUTIVE SUMMARY  ......................................................................................................... 3  1.   PROBLEM  ......................................................................................................................... 4  1.1.   Background to the problem  ...................................................................................... 4  1.2.   Statement of the problem  ......................................................................................... 4  2.    APPROACH  .................................................................. Error! Bookmark not defined.   3.   RESEARCH DESIGN  ....................................................................................................... 5  3.1.   Type of research design  ........................................................................................... 5  4.   SCALING TECHNIQUES; QUESTIONNAIRE DEVELOPMENT AND PRETESTING  6  5.   SAMPLING PLAN  ............................................................................................................. 7  6.   DATA ANALYSIS  .............................................................................................................. 7  6.1.   Data analysis plan  ..................................................................................................... 7  8.2 Analysis and Hypothesis testing  ............................................................................. 8  7.   RESULTS (WITH LINKS TO RESEARCH OBJECTIVES)  ....... Error! Bookmark not defined.   8.   LIMITATIONS AND APPLICABILITY OF THE RESEARCH  ...................................... 10  9.   CONCLUSIONS AND RECOMMENDATIONS  ............................................................. 11  10.    APPENDICES (NO WORD LIMIT)  ............................................................................. 12  10.1.   Summary of exploratory research (fgds & depth interviews)  ............................ 12  10.2.   Questionnaire  ...................................................................................................... 18  10.3.   Data sheet  ............................................................................................................ 25  10.4.   Statistical output sheets  ...................................................................................... 25   PAGE 2 LETTER OF TRANSMITTAL 03-March-2019 Prof. Prantosh J. Banerjee Faculty of Business Research Methods Indian Institute of Management, Rohtak Dear Sir, We are writing to you the following business research report on Jet Airways according to instructions provided by you.  After doing exploratory research and conclusive research on air travelers, we have been quite successful in collecting information about air travelers. A survey among the consumers also helped us understand the consumer behavior and preferences. The following report is the result of our findings and efforts. We appreciate this opportunity to work under you. Sincerely,  Aakash- PGP09063 Hem Bansal- PGP09081 Nakul Pathak- PGP09101 Tanya Jain- PGP09118 Tasya Katiyar- PGP09121 Vartika Jaiswal- PGP09122 Group-4, Section-B Indian Institute of Management, Rohtak  PAGE 3 EXECUTIVE SUMMARY
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