Project Report on Pepsico

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PROJECT REPORT ON RELATIVE ANALYSIS TOWORDS DEGREE OF CUSTOMER SATISFACTION LUMBINI BEVERAGES PVT. LTD. HAJIPUR BIHAR SURVEY AREA-BHAGALPUR SUBMITED BY ARVIND KUMAR EN. NO. –EIILMU/SK/RG/0708/011 YEAR – 2008-10 IN PARTIAL FULFILMENT OF THE MASTER OF BUSINESS ADMINISTRATION EIILM UNIVERSITY 1 JORETHANG SOUTH SIKKIM INDEX CONTENT ACKONOWLEDGEMENT COMPANY CARTIFICATE INSTITUTE CARTIFICATE PERSONAL PROFILE PREFACE DECLERATION CORPORATE PROFILE MISSION & VISION PERFORMANCE WITH PURPOSE QUALITY
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   PROJECT REPORTONRELATIVE ANALYSISTOWORDS DEGREE OFCUSTOMER SATISFACTION   LUMBINI BEVERAGES PVT. LTD.   HAJIPUR BIHAR  SURVEY AREA-BHAGALPUR   SUBMITED BYARVIND KUMAR EN. NO. –EIILMU/SK/RG/0708/011YEAR – 2008-10 IN PARTIAL FULFILMENT OF THE MASTER OF BUSINESS ADMINISTRATION   EIILM UNIVERSITY 1  JORETHANG SOUTH SIKKIM INDEX CONTENTPAGE NO  ACKONOWLEDGEMENT iCOMPANY CARTIFICATE iiINSTITUTE CARTIFICATE iiiPERSONAL PROFILE ivPREFACE vDECLERATION vi CORPORATE PROFILE 1-10 MISSION & VISIONPERFORMANCE WITH PURPOSEQUALITY POLICYORGANIZATIONAL VALUESCOMMITMENTSBOARD OF DIRECTORS AROUND THE WORLD 11-11HISTORY OF PEPSICO 12-24PEPSICO IN INDIA 25-27 PARTNER PEPSICO’S BUSINESS OPERATION DIVISION 28-31 BEVERAGESSNACKE FOODSRESTAURENTS FINANCIAL INFORMATION 32-35PRODUCTS & BRANDS 36-42 2  ABOUT THE SOFT DRINKS 43-45 THAT’S IN SOFT DRINK MANUFACTURING PROCESS 46-47SLOGANS 48-51ADVERTISEMENT52-53RELATIVE ANALYSIS TOWARDSDIGREE OF CUSTOMER SATISFACTION 54-63 MARKETING MANAGEMENTPEPSICO’S MARKETING STRATEGYBUILDING CUSTOMER VALUE, SATISFACTION & LOYALTYCUSTOMER VALUE & SATISFACTIONTOTEL CUSTOMER SATISFACTION MASUREMENT TECHNIQUESINFLUENCE OF CUSTOMER SATISFACTIONTIPS FOR RECOVER CUSTOMER GOODWILLCUSTOMER RELATIONSHIP MANAGEMENT (CRM) ASQ SURVEY CUSTOMER SATISFACTION SURVEY AND ANALYSIS64-69 SURVEY AREA BHAGALPUR CITY & FRING AVAILABLE PRODUCT IN BHAGALPURPRODUCT PRICESCHEEM COMAPRISION BETWEEN PEPSI & COKE PRODUCTS70-70AREA FOR DISTRIBUTION OF PEPSI PRODUCT71-71 SURVEY FINDING RESULTS76-80 QUANTITYWISE MARKET SHARES TECHNIQUE INVOLVED IN DEFINING PROBLEM81-82 3  PEPSI VS COKA-COLA 83-85TECHNIQUES FOR SALES PROMOTIN 86-87SWOT ANALYSIS 88-91RECOMMENDATIONS 92-93BIBLIOGRAPHY 94 4
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