The Story Triangle.pdf

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  1 THE STORY TRIANGLE  2 GOPAL KRISHNAN “Dedicated to every Entrepreneur in the world who is trying to put a dent on this universe with their business”   - Gopal Krishnan, Creator - The Story Triangle  3 THE STORY TRIANGLE “I have never seen anything simpler than the Story Triangle for Non-Marketers to become Marketing Masters.”   - Deepak Kanakaraju, Blog Influencer with more than 250,000 subscribers (www.digitaldeepak.com)  4 GOPAL KRISHNAN “I have written a great Facebook ad about my program. But I am not getting any response or conversions”. As a Facebook Ads coach for more than 1000 Entrepreneurs, I hear this pretty often from my clients.99% of them are so good at serving their customers and usually get great results and feedback. But, when it comes to converting “Cold” Prospects on Facebook into Customers, they fall short. The problem I see is this: Lack of Prospect Empathy.See, the same clients who were able to understand their customers so well to get referrals and repeat business aren’t able to do it for their Cold prospects.And, it’s not their fault. It’s because of what I call as the “Curse of Knowledge.”If you have played the game “Dumb Charades,” you know this already.When you try to act out a film’s name that you think is so easy to decipher, the opposite person doesn’t have a clue. Introduction
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